Way before Barbie & Hailey Bieber – The History of the pink

Close up of a woman wearing a Indian embroidered pink coat

Pink is one of the most popular colours ever, and its history goes back to four centuries. Watch the video to see when the name pink was first used and also to check some super pink looks to wear in Summer and Winter.

The name pink

The name Pink was first used as a colour name in the late 17th century, after the flower Dianthus, commonly referred to as Pinks. Up to then, the colour was named light Cinabrese.

The high point of the colour pink was the 18th century, mainly in the various European courts. Madame de Pompadour (1721–1764), the mistress of King Louis XV of France, was a famous advocate of the colour, wearing combinations of pale blue and pink and even having an entire shade made for her helping it become tremendously fashionable.

Pink personality

According to surveys in Europe and the United States, pink is the colour most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance.

Pink conveys nowadays feminity, though this hasn’t always been true: in the 1920s, pink was seen as a colour that reflected masculinity. In the F Scott Fitzgerald’s novel „The Great Gatsby“ there are many mentions of pink suits and shirts.

Pink in Hollywood

In the 50s and 60s, the colour was again in women’s realm, plastered in Fashion Magazines, Ads and Films, with special mention to Marilyn Monroe in “Gentlemen prefer blondes”, it became the colour of feminine seduction.

Just with the advent of Ralph Lauren in the late seventies, and early eighties did we start to see pink again in men’s fashion.

And being in the eighties, of course, we cannot forget Molly Ringwald, but mainly in the teenage Hit „Pretty in Pink“

By now, Pink is everywhere and all over, from the dandy to punk, from women to men. It became the most democratic of all colours. Long live Pink!