Wild West Weekly: Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket,

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more

Watch The Ralph Lauren’s Purple Label SS24 Menswear

Graphic showing a male model wearing a yellow jacket, a black turtleneck from the Ralph Lauren SS24 menswear collection

Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going

Understanding the stitches of your fisherman sweater 

Fisherman sweater and a rolex

The King-of-Cool Steve McQueen, President John F. Kennedy, Elvis Presley, Robert Pattinson, Captain America‘s Chris Evans and most stylish men all have one thing in common: The fisherman sweater. Also known as an Aran sweater, the hand-stitched pullover is famous for its intricate patterns. Did you know that behind the stitches of your fisherman sweater,

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to

Men’s Jewellery: How Guys Are Wearing Brooches and Pearls

Jon Kortajarena in the Cannes Festival wearing a black tie and a brooch from Bulgari

Gone are the days when men’s jewellery was all about watches and cufflinks, maybe a signet ring or a religious medallion if you were feeling fancy. But hold the phone—men’s jewellery is now one of the hottest trends out there. We’re talking brooches, diamond rings, and even pearl necklaces. According to data by Lyst, searches

Sprezzatura: What is it and How to Wear it? 

Two stylish men at Pitti Uomo.

Much has already been written about men’s elegant style. Tips on do’s and don’ts are available on many good websites and blogs around the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per se

The history of signet rings & how to wear them 

Selma Schönburg, editor-in-chief of Notorious Mag smoking a small cigar and wearing a gold signet ring with her family coat-of-arms.

Beauty lies in the details, and so does elegance. That is why elegant gentlemen like the Queen’s late husband, Prince Philip, are rarely seen without their signet rings. Throughout history, men have worn signet rings with family crests and other emblems engraved on them, and more recently, women have too. Today, this genderless statement piece

#OhBoy – The ultimate guide to wearable menswear SS23 trends

street style photo of a model walking in a busy street wearing a COS dark suit with tie and white shirt

Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify

Enfant Terrible, Reece Yeboah, about his collab COS x Yeboah 

Designer Reece Yeboah in COS shop showing their capsule collection

Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some.

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international

History of Fashion – Birth of the blazer and how to wear it. 

vintage illustration of man wearing a blazer, white trousers, and a straw hat

The Blazer has become one of the most well known and timeless garments worldwide. So much so, that the term is used nowadays to describe almost any kind of jacket, which is not at all correct. The Blazer is a very specific Jacket with a particular purpose. Therefore let’s do a little history of fashion

The best menswear outfits from the streets of Paris 

Street style of a man smoking outside Fendi runway, wearing a lambskin coat

We’re always looking forward to the street style during Fashion Week, and at PFW Fall 2022, men showcased some great looks to inspire us. In short, we saw an XXL Paris Fashion Week, with stylish men in oversized style jackets, bold colours, and exaggerated prints and hue combinations. The ’70s and ’80s were very much

You need a Vostok Amphibia, the Russian James Bond watch 

Collage with Vostok Watch and a Russian vintage poster

If James Bond were a Russian spy, he would wear a Vostok Amphibia watch. “Amphibia, Vostok Amphibia”. This week I finally saw the latest James Bond film, No time to die “. Again, I enjoyed what I like best in the franchise; exotic sceneries, beautiful people, great cars and motorcycles, finest sartorialism (Tom Ford bespoke)

Everything you want to know about James Bond No time To Die

After a six-year hiatus, guess who’s finally back? Mr Bond, James Bond, with No Time To Die. The anticipated release of No Time To Die had to be postponed several times due to the pandemic, but we’re happy to announce that the most elegant spy in the world will hit the big screen this September 2021. As

Rolling Stones’ Charlie Watts will be remembered for his music and suits 

collage showing the sartorial stylish Charlie Watts, drummer of The Roling Stones and in the back the rest of the band leaders

Very emotional and deserved tributes have flooded the media since the announcement of The Rolling Stones’ drummer Charlie Watts passing. Most eulogies highlight Watts’s stoic and reserved way of playing the drums, his cool demeanour on stage, and his love for classic jazz. Charlie Watts’ death is a sorrowful moment for Rock ‘n Roll and pop

Here are the top fashion tips for guys 

Samsoe Samsoe AW21 menswear_model wearing a herringbone coat and green V-neck pullover

You look good; you feel good. You are what you wear. We’ve all heard these types of quotes so often they’ve become commonplace. But the way you present yourself certainly affects how the world perceives you and, consequently, treats you, both personally and professionally. This is why, with the new season here, we’d like to

I want to be 20 again, only to meet Timothée Chalamet 

The new king of style, Timothée Chalamet.

Much has been said about the red carpet gowns and jewellery celebrities wore to the 2021 Cannes Film Festival, but what really caught my attention was Timothée Chalamet and his unique style. You couldn’t miss the 25-year-old actor as he was shining bright in a metallic suit. Chalamet, who is in the latest Wes Anderson’s