All About Karl Lagerfeld’s Sharp Tongue and His Legacy 

Karl Lagerfeld wearing a black tie and chanel jewellery in the opening of Fendi store in Italy

The fashion world is buzzing with excitement as the theme for the 2023 Met Gala has been announced – Karl Lagerfeld, A Line of Beauty. This year, the world’s biggest fashion event will pay tribute to one of the industry’s most iconic and influential designers of all time. In this article, we’ll take a closer … Read more

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more

PFW AW23- An Ode to the Fabulous French Heritage

collage with runway looks from Paris Fashion Week AW23

Paris Fashion Week concluded the Autumn/Winter 2023-2024 season, and it did not disappoint. From Copenhagen to New York, London, Milan, and finally Paris, the biggest names in fashion unveiled what we’ll be wearing next year. In a nutshell, the focus of the season was on beauty and refinement, with clothing that almost feels like haute … Read more

Milan Fashion Week Trends – The Keys For AW 23

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more

Copenhagen Fashion Week – The brands we love  AW23

Snapshot of a fashionist during the opening party of Copenhagen Fashion Week AW23

Get ready for Copenhagen Fashion Week AW23 with its joyful, sustainable and wearable fashion. From the 31st of January to the 3rd of February 2023, this is the place to see what major Scandinavian brands have in store for us next season. However, we already know that sustainability is a big focus of the Scandinavian … Read more

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know … Read more

The Lyst index: the trendiest fashion brands and products 2022-2023

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

#FashionShow – The highlights of New York Fashion Week SS23

Collage with 4 models from Carolina Herrera, Fendi, Proenza Schouler and Altazurra showing looks from New York Fashion Week SS23

September is a special month that marks so many beginnings; autumn is approaching, back to school and New York Fashion Week SS23. What happens on the streets of The Big Apple and in the runways will set the fashion and style tone for the coming year. So if you’re a fashion lover like us, you’ll … Read more

How do kids react to fashion campaigns?

Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more

Designers and fashion houses on TikTok The accounts you must follow.

Model on TikTok wearing Balmain sunglasses and white coat.

If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to, which … Read more

MQ VIENNA FASHION WEEK 2021: the place for local fashion For thirteen years.

MQ vienna fashion week 2021

It’s all about fashion again in Vienna, Austria’s capital. For the 13th time in a row, MQ VIENNA FASHION WEEK is happening – this year from 13. – 18. September and defies Corona with 2G and FFP2 mask requirements to keep visitors safe. Thus, the three women behind the fashion event, Elvyra Geyer, Zigi Mueller-Matyas … Read more

Heels are back, and we want to wear these right now Pre Fall 2021.

Collage with several high heel shoes for fall 2021.

With fall just around the corner and lockdown and social distancing behind us, we’re ready to ditch the comfortable track pants and flip-flops to dress up again. And our current celebratory mood can be felt in the new footwear trend. So, to sum up, all we want to wear right now are the fabulous heels … Read more

Pandemic hangover: Victoria Beckham cuts dress prices 40% less.

Model wears backless dress from Victoria Beckham new collection with cut prices.

Good news for fashionistas and British fashion enthusiasts; Victoria Beckham has cut dress prices by almost 40% to adapt to the post-pandemic lifestyle. The stylish fashion designer wants her luxury brand to emerge from these challenging times with simpler designs and more affordable prices to match people’s disrupted budgets. As a result, Victoria Beckham expects … Read more

Crafts e-shop Etsy buys second-hand fashion app Depop What can you find there?

Two women online shopping crafts on Etsy and second-hand fashion on Bepop.

We love scouring the internet in search of interesting pieces to add to our wardrobes, be it clothes or accessories. And Etsy is one of our go-to online platforms to find unique items. Certainly, we are not the only ones to love the famous site for handicrafts and handmade goods. In fact, Etsy is so … Read more

The end of Man Repeller and the best looks of Leandra Medine Style inspiration.

Leandra Medine Cohen waving for the camera in a photo shooting for TopShop

Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine.  What is Man Repeller As its name suggests, the idea behind … Read more

Kim Jones appointed as Fendi creative director Replacing Karl Largefeld.

fashion designer Kim Jones appointed as artistic director at Fendi

Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at … Read more

MQ VIENNA FASHION WEEK.20: the women behind it

The women behind MQ Vienna Fashion Week 2020.

Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more

The bikini museum: All about the tiniest piece in your wardrobe From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more

Kemi Fatoba writes column about Blackness for Vogue Black with a capital B.

Journalist Kemi Fatoba writes the column Black with a capital B for Vogue Germany.

Fashion magazines are giving space to new journalists like for example, Kemi Fatoba, who’s just started writing the column “Schwarz mit grossem S” (Black with capital B) for Vogue Germany. The Berlin-based Guest Editor at Vogue studied at the University of Vienna, where she got a Master’s degree in Communication and Media Studies before working … Read more

Notorious-Mag online shop introduces Virusclin Our first brand.

Hands with rubber gloves holding a package of disinfectant Virusclin

At the very beginning of the Coronavirus crisis in Austria, we opened Notorious-Mag online shop for local brands that do not have an online shop or have small e-commerce. More than 20 brands reached out, and little by little, we are putting these products on air. We don’t have any financial return on this action, … Read more