Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember
Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label
If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to Musical.ly, which
With fall just around the corner and lockdown and social distancing behind us, we’re ready to ditch the comfortable track pants and flip-flops to dress up again. And our current celebratory mood can be felt in the new footwear trend. So, to sum up, all we want to wear right now are the fabulous heels
The new Sex and the City, And Just Like That, began filming, and there couldn’t be a better time to bring the show and Carrie Bradshaw’s fab style back. That’s because we’re in serious need of a glamour fix, and none better than Carrie and her BFFs to do that. Certainly, we’re happy to see
Good news for fashionistas and British fashion enthusiasts; Victoria Beckham has cut dress prices by almost 40% to adapt to the post-pandemic lifestyle. The stylish fashion designer wants her luxury brand to emerge from these challenging times with simpler designs and more affordable prices to match people’s disrupted budgets. As a result, Victoria Beckham expects
We love scouring the internet in search of interesting pieces to add to our wardrobes, be it clothes or accessories. And Etsy is one of our go-to online platforms to find unique items. Certainly, we are not the only ones to love the famous site for handicrafts and handmade goods. In fact, Etsy is so
Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine. What is Man Repeller As its name suggests, the idea behind
Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille
Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the
At the very beginning of the Coronavirus crisis in Austria, we opened Notorious-Mag online shop for local brands that do not have an online shop or have small e-commerce. More than 20 brands reached out, and little by little, we are putting these products on air. We don’t have any financial return on this action,
Thanks to Vestiaire Collective Coronavirus Charity Sales, if you have ever dreamt of having Veronika Heilbrunner or Kate Moss’ wardrobe, now you can. The vintage platform is selling garments from the closets of the ones like Kate Moss, Veronika Heilbrunner, Clare Waight Keller and Rachel Weisz. Several influencers, designers and stylists have donated pieces from
Coronavirus has stopped the world, and in response, the CFDA and Vogue announced a Fashion Fund for COVID-19 Relief. The fund aims to help small businesses and workers in the fashion world affected by the pandemic. This is not the first time Vogue and the Council of Fashion Designers of America have partnered to do
Thanks to Next in Fashion, you can spend quarantine with the BFF everyone would love to have, Alexa Chung. The Netflix series, hosted by the British it-girl-turned-designer and the Queer Eye’s Tan France, is a reality competition perfect for binge-watching during Coronavirus times. In each episode, Tan France and Alexa Chung present a new theme
Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer
Switzerland, known for its tasty cheese, chocolate and beautiful mountains, also has a stunning fashion scene. In the heart of Zurich, Mode Suisse Edition 17 recently presented the latest Swiss fashion. Usually, the show was to happen at the Wannerhalle at Zurich’s main station. But thanks to Corona, organizer Yannick Aellen had to change plans.
Some names in the fashion world have stood out lately because of what they’re doing against Coronavirus. The virus that is causing disruption in the world, has affected fashion too, hitting hard luxury fashion houses that have already lost billions. Even so, many companies from the luxury sector are donating millions to combat the pandemic.
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before
The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year.
The Austrian Elfie Semotan has revolutionised photography, as you’ll be able to see in the documentary that will premiere on the 4th March in Vienna. Elfie Semotan, Photographer, directed by Joerg Burger, accompanies Semotan during her shootings. At the same time, she talks about the fashion and advertising photos she’s taken since the ’60s and
The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news. The 45 pieces of H&M’s Studio Collection are
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s