The ‘Sephora Kids’ Trend: When 10-Year-Olds School Us in Skincare

Diving into the labyrinth of beauty aisles, the most unexpected aficionados leading the pack are none other than the whip-smart 10-year-olds. Dubbed the ‘Sephora Kids,’ these mini beauty mavens, with their insatiable appetite for skincare, are giving the cosmetic counters a run for their money. But leaving us all a tad befuddled yet utterly concerned.

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots

Predicting the Future: What Awaits Us in 2024

predicting the future-a crystal on a tarot cards set

Astrology and other oracles have become very popular in times of crisis and uncertainty, as we are experiencing now. But this kind of wi-fi with the gods does not bring us concrete answers and even less the certainty and peace we are looking for. Predicting the future with tarot, astrology or any superstition just exchanges

Notorious Women #8 – Visual Artist Magda von Hanau

Artist Magda von Hanau holding a sculpture from her Visceral series at Meiselberg castle in Austria during an art exhibition and instalation event.

Magda von Hanau represents a journey from Brazil to the global stage, embracing her self-coined identity as a “daughter of the world.” Initially gracing the spotlight as a model and actress, she evolved into an accomplished sculptor, photographer, and designer. Hailing from the quaint town of Barra Bonita, she metamorphosed into a figure akin to

Are You Old Money or New Money? The Quiz! 

vintage photo with two guys smoking cigars and showing they are rich

For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism

Who do you dress for? Men or women?

Collage with Princess Diana and paparazzis

That’s the million euro question, but no one can answer for sure.So, who do you dress for? It sounds simple, but it’s not. The group that doesn’t overthink it will answer, without much surprise, that they dress for men. And the other half will say that they dress for women.Reading what I’ve just written makes

The Pink Sisters – Get to Know The Women Who Only Wear Pink

group of nuns who wear pink, know by the name pink sisters

For most girls and women in the world, pink has been, at some point in their lives, their favourite colour. But apart from being a phase we all went through, pink became a major fashion trend, which even earned the name Barbiecore. And what if I told you that right now, 318 women only wear

Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot

Discovering Oslo: 7 sites to see in the capital of Scandinavian charm

sculpture at vigelands parken in oslo

Oslo, the capital of Norway, is one of the most famous Scandinavian cities. It is known for architectural innovation, its beauty surrounded by the mountains and sea, its cold but fresh weather, and so much more. We recently wrote about Copenhagen Fashion Week and the famous Scandinavian style, so discovering Oslo is the next step

Sacher Pop-Up World: see the Austrian hotel’s treasures For history and coffee lovers.

Table set from the Austrian hotel in the exhibition Sacher Pop-Up World.

The iconic Austrian Hotel Sacher didn’t stay idle during the pandemic. In fact, the luxurious home to the Sacher Torte spent the last few months going through its vaults and safes to curate the hotel’s historical treasures, which are now on display for a short time in the exhibition Sacher Pop-Up World. A treat for

Everybody loves Halston: Netflix x Amazon Prime American Fashion legend.

Ewan McGregor playing American fashion designer, Halston, on Netflix, who was a close friend of Liza Minnelli

Fashionistas, rejoice, there are new TV shows about fashion to binge-watch! And the Netflix series and Amazon Prime documentary about the American fashion designer Halston will take you to the glamorous world of the fashion legend in the ‘70s and ‘80s. Ewan McGregor plays the Iowa-born, Indiana-raised Roy Halston Frowick in the 5-episode Netflix series

Notorious Women #4: the Austrian photographer Yvonne Oswald Books, postcards and more.

Photographer Yvonne Oswald in interview to Notorious Mag

The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the

The best Christmas movies from the ’40s to watch now Get into the holiday spirit.

Judy Garland in Meet Me in St Louis, a Christmas movie from 1944

What better time than now, to start with our Christmas movies watch list! Everybody has favourite films to watch around this time of the year. For many, the movie that puts them into the festive spirit is Love Actually. For others, The Grinch is a common front runner. But this year, the movie list we composed is

Notorious Women #3: Monika Kircher launches KKS to support art Deadline Jan 2021.

Monika Kircher launches the KKS foundation in Austria.

Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS

Vienna Art Week: a talk with Robert Punkenhofer Artsy Fall.

Robert Punkenhofer, the curator of Vienna Art Week.

In Vienna, fall is usually packed with design and art events, and blessedly, so is this year – same same but different. One of the yearly main events is VIENNA ART WEEK, a joint initiative of the most important exhibition houses, art spaces, educational institutions and galleries of the Austrian capital. Since 2005, the yearly

The Queen’s Gambit: the best looks of Netflix new series Starring Anya Taylor-Joy.

Anya Taylor-Joy stars The Queen's Gambit.

If you haven’t watched the newest Netflix series hit, The Queen’s Gambit, yet, do it; not only is the TV miniseries excellent but also, we’re obsessing about the best 60’s looks of the protagonist. Keep reading to know why there’s so much talk about The Queen’s Gambit, and get the best looks of Beth Harmon,

Notorious Women #2: Vienna Design Week Director Lilli Hollein Putting Austrian design on the map.

Lilli Hollein, the director of Vienna Design Week.

Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein?

Notorious Women #1: Sabine Wiedenhofer at Galerie Kovacek If Walls Could Talk.

The awarded Austrian artist Sabine Wiedenhofer, whose work "If Walls Could Talk" is at Galerie Kovacek, photographed in front of one of her paintings

Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer

Macro-trend 20/21: we’re longing for a simpler life What does it mean?

Man wearing tartan suit and Burlington socks, hide his head into a wall shrub

Besides the noticeable changes like social-distancing and self-isolation, the pandemic has highlighted a growing general feeling. We are longing for a simpler life more than ever. But what exactly does this macro-trend mean in 2020? Our appearance If before, we used to get dressed for the others, now we’re doing it for ourselves. Since most

Famous Paintings and Their Real-Life Inspiration A master piece travel.

Monet's Garden at Giverny

While we are admiring the famous paintings, we rarely ask ourselves who or what has inspired those painters for the creation of such masterpieces. This question doesn’t arise in the case with portraits but what about landscapes, cityscapes, complex plots? Are they real-life inspirations? The origins of the inspiration of old famous paintings will be