Sacher Pop-Up World: see the Austrian hotel’s treasures For history and coffee lovers.

Table set from the Austrian hotel in the exhibition Sacher Pop-Up World.

The iconic Austrian Hotel Sacher didn’t stay idle during the pandemic. In fact, the luxurious home to the Sacher Torte spent the last few months going through its vaults and safes to curate the hotel’s historical treasures, which are now on display for a short time in the exhibition Sacher Pop-Up World. A treat for

Everybody loves Halston: Netflix x Amazon Prime American Fashion legend.

Ewan McGregor playing American fashion designer, Halston, on Netflix, who was a close friend of Liza Minnelli

Fashionistas, rejoice, there are new TV shows about fashion to binge-watch! And the Netflix series and Amazon Prime documentary about the American fashion designer Halston will take you to the glamorous world of the fashion legend in the ‘70s and ‘80s. Ewan McGregor plays the Iowa-born, Indiana-raised Roy Halston Frowick in the 5-episode Netflix series

Immune boost trips: the new super high luxury destinations Richer and healthier.

Although I wouldn’t mind a little escapade to Capri or Biarritz, what I really want, right now, is an immune boost trip to one of these super high luxury destinations. In fact, the new darling destinations of rich and famous jet-setters promise more than just relaxation, they offer intense programmes that fuse high-tech medicine with

Notorious Women #4: the Austrian photographer Yvonne Oswald Books, postcards and more.

Photographer Yvonne Oswald in interview to Notorious Mag

The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the

The best Christmas movies from the ’40s to watch now Get into the holiday spirit.

Judy Garland in Meet Me in St Louis, a Christmas movie from 1944

What better time than now, to start with our Christmas movies watch list! Everybody has favourite films to watch around this time of the year. For many, the movie that puts them into the festive spirit is Love Actually. For others, The Grinch is a common front runner. But this year, the movie list we composed is

Notorious Women #3: Monika Kircher launches KKS to support art Deadline Jan 2021.

Monika Kircher launches the KKS foundation in Austria.

Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS

Herbarium Officinale, the power of herbs in the heart of Vienna

The storefront of the herbal drugstore HERBARIUM OFFICINALE in VIenna.

Vienna has been going through a major transformation. The Goldenes Quartier, in the first district, became ready only five years ago, with its shops, hotels and luxury apartments. The old little shops from the post-war era gave way to young and throbbing commerce. One of the corners of Tuchlauben and Hoher Markt, for example, houses

Sharing the bread: the best bakeries in Vienna And its stories.

Eating a croissant from one of the best organic bakeries in Vienna.

This may come as a surprise to you, but despite people thinking croissants and baguettes come from France, the fact is the French have to thank Austria for their delicious bread and pastry. Because, yes, the Croissant and Semmel were created in the best bakeries in Vienna, before the Austrians exported them to France. Ça

Vienna Art Week: a talk with Robert Punkenhofer Artsy Fall.

Robert Punkenhofer, the curator of Vienna Art Week.

In Vienna, fall is usually packed with design and art events, and blessedly, so is this year – same same but different. One of the yearly main events is VIENNA ART WEEK, a joint initiative of the most important exhibition houses, art spaces, educational institutions and galleries of the Austrian capital. Since 2005, the yearly

The unbearable heaviness of self-care: relax or added stress? One more box to tick off.

Woman in a trash can, overwhelmed by added stress of self-care routine.

Why is it that even after all the detox teas, meditation, scented candles and wonderful salt baths you’re still feeling tired or stressed? Is there something wrong with you? If you’ve tried all the self-care routines your friends recommend and the ones you see on Instagram and Tik-Tok yet your life continues to feel far

The Queen’s Gambit: the best looks of Netflix new series Starring Anya Taylor-Joy.

Anya Taylor-Joy stars The Queen's Gambit.

If you haven’t watched the newest Netflix series hit, The Queen’s Gambit, yet, do it; not only is the TV miniseries excellent but also, we’re obsessing about the best 60’s looks of the protagonist. Keep reading to know why there’s so much talk about The Queen’s Gambit, and get the best looks of Beth Harmon,

Notorious Women #2: Vienna Design Week Director Lilli Hollein Putting Austrian design on the map.

Lilli Hollein, the director of Vienna Design Week.

Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein?

Notorious Women #1: Sabine Wiedenhofer at Galerie Kovacek If Walls Could Talk.

The awarded Austrian artist Sabine Wiedenhofer, whose work "If Walls Could Talk" is at Galerie Kovacek, photographed in front of one of her paintings

Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer

Macro-trend 20/21: we’re longing for a simpler life What does it mean?

Man wearing tartan suit and Burlington socks, hide his head into a wall shrub

Besides the noticeable changes like social-distancing and self-isolation, the pandemic has highlighted a growing general feeling. We are longing for a simpler life more than ever. But what exactly does this macro-trend mean in 2020? Our appearance If before, we used to get dressed for the others, now we’re doing it for ourselves. Since most

Mindful drinking: a new lifestyle trend The launch of LYRE'S and Praterstrasse.

Cocktail prepared with alcohol-free spirit LYRE'S for mindful-drinking lifestyle.

There’s a new trend that has been slowly gaining popularity among influencers and Instagrammers; “mindful drinking”. Long gone are the days when no self-respecting it-girl would be seen without a glass of champagne in hands. In fact, partying, alcohol-fueled, all night long used to be a must among la crème de la crème. But being

Famous Paintings and Their Real-Life Inspiration A master piece travel.

Monet's Garden at Giverny

While we are admiring the famous paintings, we rarely ask ourselves who or what has inspired those painters for the creation of such masterpieces. This question doesn’t arise in the case with portraits but what about landscapes, cityscapes, complex plots? Are they real-life inspirations? The origins of the inspiration of old famous paintings will be

New dramedy: Lily Collins stars on Netflix Emily in Paris From Sex in the City creator.

Lily Collins in Paris while filming Emily in Paris

Good news for all those who miss Carrie Bradshaw and her fabulous outfits and Manolos in Sex and the City; the new dramedy with British-American actress Lily Collins, Emily in Paris, will give us our daily fix of fashionable women-led romantic comedies. The daughter of musician Phil Collins will star in the upcoming TV series

The bikini museum: All about the tiniest piece in your wardrobe From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the

Vienna invites you to have the best Summer in the Park.  Food, music and sun.

Evening view of the historic Kursalon Hübner in the Stadtpark, Vienna.

If you’re spending summer in Vienna, we have your back. It will be as fantastic as the city. Let’s start with the event Summer in the Park, a unique gastronomic oasis for every taste. Under the motto “City vacation instead of vacation”, the event at the historic Kursalon Hübner in the Stadtpark, right in the