Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a
If there is one thing we like to do here in Austria, that is skiing throughout the holiday season and well into the end of winter. Did someone say Easter? This year’s ski season is shaping up to be epic. The La Niña current, which resulted in scarce snowfall across Europe in recent years, has
Oslo, the capital of Norway, is one of the most famous Scandinavian cities. It is known for architectural innovation, its beauty surrounded by the mountains and sea, its cold but fresh weather, and so much more. We recently wrote about Copenhagen Fashion Week and the famous Scandinavian style, so discovering Oslo is the next step
The iconic Austrian Hotel Sacher didn’t stay idle during the pandemic. In fact, the luxurious home to the Sacher Torte spent the last few months going through its vaults and safes to curate the hotel’s historical treasures, which are now on display for a short time in the exhibition Sacher Pop-Up World. A treat for
As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development
Although I wouldn’t mind a little escapade to Capri or Biarritz, what I really want, right now, is an immune boost trip to one of these super high luxury destinations. In fact, the new darling destinations of rich and famous jet-setters promise more than just relaxation, they offer intense programmes that fuse high-tech medicine with
When Italian stylist Giovanna (Battaglia) Engelbert was appointed Swarovski’s new creative director, she says she felt like she had won the Willy Wonka ticket. And indeed from her first jewellery collection, we can see she’s having the time of her life at the Austrian crystal empire. In fact, with her exuberant and joyful trendy style,
The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the
Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS
If you think of Austria, you think of Schnitzel, for sure. But besides eating, we are the best at skiing, and this is why watchmaker Breitling teamed up with winter sports legends Thomas Morgenstern, Anna Veith and Stefan Kraft as ambassadors for the presentation of the new Breitling Endurance Pro. Notorious went on a helicopter
We may not have the sea, but there are so many fabulous summer places in Austria that you won’t even mind not being able to travel abroad because of the coronavirus. We already presented some of our favourite places in What to wear if you spend the summer in Austria. Here are this week’s top
The theft of a 40-carat diamond ring made the news and forced a discreet couple, Prince Jean Christophe Napoleon Bonaparte and Countess Olympia von und zu Arco Zinneberg, into the spotlight. But, what is the story behind this impressively big diamond? And who is this man who proposed with a diamond even bigger than Elizabeth