Everything we want is Jimi Hendrix’s style Best style moments.

Jimi Hendrix's maximalist style

We’ve been reading a lot about Jimi Hendrix lately, because of his 50th death anniversary. The idol of the American hippie movement is not only a guitar legend but also, a fashion icon. In fact, Jimi Hendrix’s style keeps inspiring fashion designers. From Hedi Slimane to Alessandro Michele, we’ve seen on the runways, looks clearly

Bulgari and the serpent: a precious love story Pure seduction.

Detail of a serpent ring from Bulgari.

Like the serpent that sheds its skin to reappear with a brand new layer, the iconic Bulgari Serpenti watches and snake jewellery have come in new forms, over and over again, since 1948. In fact, Bulgari and the serpent have a precious and long-lasting love story. But, although the snake is closely linked to the

Mindful drinking: a new lifestyle trend The launch of LYRE'S and Praterstrasse.

Cocktail prepared with alcohol-free spirit LYRE'S for mindful-drinking lifestyle.

There’s a new trend that has been slowly gaining popularity among influencers and Instagrammers; “mindful drinking”. Long gone are the days when no self-respecting it-girl would be seen without a glass of champagne in hands. In fact, partying, alcohol-fueled, all night long used to be a must among la crème de la crème. But being

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur.

Great role model: Emma Watson‘s leadership style Smart and sustainable fashion.

British actress and activist Emma Watson.

We followed Hermione in the “Harry Potter” saga; we saw the actress grow, and Emma Watson’s leadership style evolve over the years. The British actress and activist of today is a far cry from the cute little witch she played. She has become a stylish woman with a strong sense of fashion and commitment to

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he

The must-see exhibition Thierry Mugler: Couturissime

thierry-mugler-exhibition

Design and fashion lovers cannot miss the exhibition Thierry Mugler: Couturissime, showing more than 150 outfits from the visionary couturier at the Kunsthalle München in Germany. David Bowie, Diana Ross, Celine Dion and Lady Gaga are some of the stars who’ve worn Thierry Mugler. More recently, we saw Cardi B and Kim Kardashian in his

Judi Dench is the oldest Vogue cover star And the most beautiful.

Actress Judi Dench on Vogue UK June 2020 cover

At 85 years old, Oscar-winning actress Judi Dench stars on the Vogue UK June issue’s cover. She looks astonishingly beautiful with her sharp blue eyes and flawless skin. And Judi Dench Vogue cover is already a historical one, making her the oldest star on a cover of a fashion magazine! The photo shooting was done

Return of the romantic Vichy pattern, AKA Gingham 8 ways to wear it.

Woman wearing a black and white Vichy suit and matching Gingham shirt during Fashion Week.

The romantic Vichy pattern, AKA Gingham, is back, just in time for spring and summer. The colourful checkered pattern takes us back immediately to Brigitte Bardot in the ‘60s. It also makes us dream of picnics and lazy summer days. A bit of history Originally made in India and Indonesia, the cotton textile had bright

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already

10 Spring 2020 fashion ads Your virtual window shopping.

Kristen Stewart is the face of the Chanel Spring 2020 campaign.

Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer

Armani, Chiara Ferragni and Coronavirus What's fashion doing against COVID-19

Chiara Ferragni wearing a face mask to protect her against Coronavirus.

Some names in the fashion world have stood out lately because of what they’re doing against Coronavirus. The virus that is causing disruption in the world, has affected fashion too, hitting hard luxury fashion houses that have already lost billions. Even so, many companies from the luxury sector are donating millions to combat the pandemic. 

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before

The white shirt Guide for Spring 2020 Timeless and chic.

Stylish fashion show-goer wearing a white shirt and a Fendi handbag during Milan Fashion Week.

A white shirt is the ultimate effortlessly chic staple one must have in the wardrobe. Think of any truly elegant woman and you’ll see her in a crisp white shirt. From Hollywood divas and royals like Katherine Hepburn and Caroline de Monaco to fashion designers like Carolina Herrera and Victoria Beckham, the white shirt gives

The Style of 5 of the Most Powerful Women in the World 

collage showing Christine Lagarde, president of the central bank

Women in top positions are more and more often nowadays, we are on the rise.  According to Forbes, the 5 most powerful women in the world are German Chancellor Angela Merkel, director of the international monetary fund Christine Legard, Queen Elisabeth II, Vogue editor-in-chief and Condé Nast artistic director Anna Wintour and American singer/songwriter Taylor

The 10 best Netflix series to watch over the Xmas holidays Time to binge-watch.

Once the Christmas celebrations are over, it’s time to relax and catch up on the TV series you haven’t had time to watch during the year. Here’s our selection with the ten best Netflix series to watch over the Xmas holidays: Stranger Things I don’t usually like science-fiction, but I must admit I loved Stranger

What’s the secret of Halle Berry’s amazing legs? And she is 54.

Halle Berry on the red carpet of John Wick 3

Everybody wants to have Halle Berry’s amazing legs. I’m not exaggerating it. I don’t know about you, but I definitely want to have her legs. She showed her pair of toned legs at the special screening of “John Wick: Chapter 3 – Parabellum” in Hollywood. In the occasion, the ex-Cat-Woman wore a black leather look

Work outfits Inspired by the stylist and #MangoGirl Chiara Totire

Chiara Totire, Italian model and Influencer and Mango girl, showing Mango collection

Chiara Totire is the very definition of cool. The Italian stylist has a knack for putting together fabulous outfits that are at the same time über-chic and seriously laid-back. View this post on Instagram A post shared by Chiara Totire (@chiaratotire) on Nov 13, 2019 at 12:44am PST Her style is a mix of masculine,

Get to Know Jewellery Designer Sabine Getty Rainbow queen.

portrait of Sabinne Getty wearing a blue dress and a star eaaring from her 2018 collection

Have you already heard about jewellery designer Sabine Getty? If you aren’t in the front row of major fashion shows or partying on luxurious boats with A-list friends, probably not. But socialite Sabine Getty is becoming one of the most important new generation jewellery designers. View this post on Instagram A post shared by Sabine

Walk in Kate Middleton’s shoes Royal Tour in Pakistan.

Kate Middleton, duchess of cambridge, wearing a green hijad in her royal tour in Pakistan

The Duke and Duchess of Cambridge‘s royal tour in Pakistan is over. Of course, all eyes were on the beautiful Kate Middleton. Eventually, after the five day tour, Pakistan fell in love with Catherine. And so did we, with her shoes! In a word, the Duchess of Cambridge said in a CNN interview that: It’s been