Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days,

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an

23 French fashion brands under the radar you need to know. French-Girl style.

Shop of one of the little-known French brands flying under the radar.

As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits

Winona Ryder reappears in Marc Jacobs bags AW 22-23 campaign

winona ryder stars Marc Jacob AW 22-23 campaign

Winona Ryder is the perfect cat woman since the American actress apparently has 7 lives. And she’s already used at least 3. The latest resurrection of Strange Things actress happened at the hands of designer Marc Jacobs. The guru of grunge collaborated with Winona Ryder for the AW 22-23 J Marc shoulder bag campaign. Contrary

Hot fashion trend – mini playsuit à la Marion Cotillard Love or hate?

Marion Cotillard at Cannes Film Festival.

We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening

The Handbag Clinic: A longer life for your luxury bag. Restore & revamp.

Red Gucci bag in detail under a glass magnifier

Buying a new luxury designer bag is always a treat, but more than that, we love taking good care of the ones we already have to give handbags a longer life. And the good thing about luxury totes, like Chanel, is that they can last a lifetime and even be passed down to the next

#NotoriousOnTour: This is the mini skirt we’re seeing in the streets of Paris Hello, spring!

Collage with the mini skirt trend from the spring street style in Paris.

As soon as the weather starts getting warmer, we’re all more than happy to put our winter clothes away and welcome springtime. So heavy coats go back to the wardrobe, and floral dresses and bright-coloured jackets are out again. And from what we’re seeing in the streets of Paris, mini skirts are the must-have trend

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label

8 Ukrainian designers and fashion brands you must know now 

Model wearing a designer knitted dress by Ukrainian fashion brand.

As Ukraine is more and more on the news, sadly, because of the Russia-Ukraine crisis, we would like to present to you its thriving fashion scene that gets, each day, more visibility. Despite the national dramatic events, the country is making its mark worldwide through fashion, with designers at the forefront of cultural diplomacy. We

15 little-known facts about Claudia Schiffer The supermodel from the 90's.

Claudia_Schiffer_Chanel_Watches_via @claudiaschiffer

Claudia Schiffer is the original supermodel from the ’90s, the decade that changed fashion forever. Since the ’90s are more relevant than ever, we share 15 little-known facts about the German model who is considered one of the most beautiful women in the world. Sieh dir diesen Beitrag auf Instagram an Ein Beitrag geteilt von

Dance floor inspiration: the most stylish guests at Miu Miu Nuit Club

fashionistas and actress in Miu Miu party-the best dancing outfits inspiration

If you can’t wait for the party season to begin finally, you’ll enjoy seeing the most stylish guests at Miu Miu Nuit Club. Their spectacular outfits on the dance floor are an excellent fashion inspiration for a cool night out in clubs and restaurants. It’s time to party again! Miu Miu Nuit club in New

Mary-Kate and Ashley Olsen: from kid stars to luxury fashion designers The Row.

Mary-Kate and Ashley Olsen, the designer twins behind the luxury fashion brand The Row.

Mary-Kate and Ashley Olsen, AKA Olsen twins, celebrate 15 years of their high luxury fashion brand The Row, the must-have label for women who like couture-like quality and chic minimalism. The former kid stars who began their acting career at only nine months old and sky-rocketed to fame in the mid-’80s with the TV show

Best of street style from London, Milan and Paris Fashion week

Kristen Stewart front row Chanel SS22 Show

A rundown of the styles we love from the Fashion Week shows this year. Fashion Week season is one of the best times to be a fashion lover. For one, observing and appreciating the artistry of designers showing collections in London, Milan, Paris, and more is incredibly exciting. It’s also a wonderful time to see

#CloseEyeOn: Colville, the slow fashion brand insiders love The British It-label.

model wearing Colville fashion AW21-22

With fashion in their DNA, Lucinda Chambers, the former fashion director of British Vogue and creator of Collagerie, and Molly Molloy, previously design director at Marni, launched in 2018 the brand Colville. One of the reasons they decided to create Colville was because the duo wanted to make clothes for themselves. Above all, they said

#CloseEyeOn: Goossens, the house of Chanel’s couture jewellery High costume jewels.

Coco Chanel wearing several costume jewellery pieces made by Goossens and other couture goldsmiths.

Wearing costume jewellery today is a pretty normal thing, but it hasn’t always been like that. The accessory world was very different before Coco Chanel started wearing her iconic faux-pearl necklaces and bold earrings, thus making costume jewellery not only acceptable but also chic. As a result, elegant women who only wore fine jewellery began

What to wear in Greece inspired by Dior Cruise 22 Golden summer.

Collage with three looks from Dior Cruise 22 collection showed in Greece

As I started choosing a capsule wardrobe to wear during the week I will spend at some friends’ place in Greece; I realized that Dior Cruise 22 is the perfect summer outfit inspiration. Maria Grazia Chiuri showed her Dior Cruise 22 collection at the ancient Panathenaic Stadium in Greece. Chiuri chose the stadium as she’s

100th Jubilee of Chanel No.5: What is A Celebrity? 

Marilyn Monroe with Chanel No.5, the celebrity perfume celebrating its 100th jubilee.

The legendary perfume Chanel No.5 is celebrating its 100th jubilee. And to mark the anniversary of the world’s most famous scent, which Marilyn Monroe said was the only thing she wore to bed, the French house has brought together in a short film six prominent figures to talk about the ever-evolving notion of celebrity. The

Intellectual fashionista: Charlotte Casiraghi, the ultimate French girl style  Oui.

Charlotte Casiraghi wearing a yellow Gucci Gown on the red carpet

Charlotte Casiraghi, a spitting image of her mother, is often seen on the front row of Chanel, Saint Laurent, and Gucci fashion shows, and her polished looks are the epitome of the famous French girl style. But besides being one of the most beautiful and stylish members of royal families, Charlotte Casiraghi is an intellectual

Everybody loves Halston: Netflix x Amazon Prime American Fashion legend.

Ewan McGregor playing American fashion designer, Halston, on Netflix, who was a close friend of Liza Minnelli

Fashionistas, rejoice, there are new TV shows about fashion to binge-watch! And the Netflix series and Amazon Prime documentary about the American fashion designer Halston will take you to the glamorous world of the fashion legend in the ‘70s and ‘80s. Ewan McGregor plays the Iowa-born, Indiana-raised Roy Halston Frowick in the 5-episode Netflix series

Why spring calls for Breton shirts (again) and what’s new now S/S 21.

Selma schönburg, editor-in-chief of Notorious mag wearing striped pullover and holding many striped t-shirts

Have you ever wondered why is it that as soon as spring arrives we have an urge to wear stripes? What is it with Breton t-shirts and sunny days? And why do we feel so chic in the timeless striped print? For spring/summer 21, fashion houses like Céline, Miu Miu, Jason Wu and Awake Mode