8 Trends to Watch: Straight from the Street Style of CPHFW SS24

Collage with looks from the street style of CPHFW SS24 and the city of Copenhagen on the background

Copenhagen Fashion Week’s street style is always a reliable barometer of the season’s hottest trends. The distinct flair and style of Scandinavian women are garnering an ever-expanding audience. It’s no surprise that Copenhagen Fashion Week now stands shoulder-to-shoulder with global giants like Paris, Milan, London, and New York. Dive in as we spotlight the vibrant

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon,

Prada AW24 – Fashion as the Thread Weaving History

Collage with three looks from the Prada Aw24 runway at Milan Fashion Week

Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest

New York Fashion Week AW24 – Trends You Want to Wear Right Now

The fashion show circus has just left New York, where 97 fashion brands unveiled their Fall/Winter 2024-2025 collections. We’ve sifted through all the runways and presentations from this latest New York Fashion Week AW24 to bring you a summary of the trends you’ll want to adopt for the upcoming season. Many of these AW24 looks

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with

Dive into Copenhagen Fashion Week AW24: Your Ultimate Guide to 9 Must-Watch Brands 

Copenhagen Fashion Week - Gestuz line-up from SS24

Mark your calendars for a fashion extravaganza at Copenhagen Fashion Week AW24, where joy meets sustainability in high fashion. From January 29th to February 1st, 2024, immerse yourself in the Scandinavian fashion scene’s latest offerings. But here’s the scoop we adore: sustainability isn’t just a trend here; it’s a legacy that’s been celebrated since the

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand

7 Great Ski Destinations In Europe - The snowiest spots.

Collage showing a lady on ski in the Austrian alps, one of the best ski destination in Europe

If there is one thing we like to do here in Austria, that is skiing throughout the holiday season and well into the end of winter. Did someone say Easter? This year’s ski season is shaping up to be epic. The La Niña current, which resulted in scarce snowfall across Europe in recent years, has

Understanding the stitches of your fisherman sweater 

Fisherman sweater and a rolex

The King-of-Cool Steve McQueen, President John F. Kennedy, Elvis Presley, Robert Pattinson, Captain America‘s Chris Evans and most stylish men all have one thing in common: The fisherman sweater. Also known as an Aran sweater, the hand-stitched pullover is famous for its intricate patterns. Did you know that behind the stitches of your fisherman sweater,

Nicht essbare Gelüste: die besten Outfits in Schokoladenbraun 

Woman wearing a fal outfit in chocolate brown; cap, blazer and turtle neck in matching dark brown colours.

Ich werde nie müde, Schwarz zu tragen, aber es gibt eine andere Lieblingsfarbe für den Winter in meinem Kleiderschrank; ein Farbton, der so köstlich aussieht wie sein Name, Schokoladenbraun. Unser nicht essbares Verlangen besteht aus dunkelbraunen Stücken, die fabelhaft und raffiniert aussehen. In diesem Artikel sehen Sie Inspirationen, wie man das schicke Schokoladenbraun trägt und

AW23 coat trends: coats season is back, and better than ever 

Photo of a model sitting in a entrance of a building wearing a shearling black coat

While navigating the rich tapestry of the landscape of AW23 coat trends, tackling fall and winter fashion might feel like stepping into a fashion maze, especially if you’re in a place where the weather can’t make up its mind. It’s also your chance to up your style game. Why? Well, as the temperatures drop, your

&Other Stories Flash Sale – Finding Chicness on High Street

collage with a flower and a model wearing double breasted jacket

The onset of a new season is always a vibe, but let’s be real, fall is the ultimate fashion playground. The air chills just enough for layering, and suddenly, makeup doesn’t melt off your face. But what’s the cherry on top? Stumbling upon an &Other Stories Flash Sale in early October. We’re talking over 40%

6 Classic Styles: Far From Boring 

collage showing six classic outfits that are not boring

Many people think that dressing in a classic style means wearing boring clothes, but this couldn’t be further from the truth. The top AW 23-24 current trends dictated not only by Fashion Weeks but also street style, Instagram and TikTok can help you revisit classic looks creating contemporary silhouettes with a twist. In other words,

Shoe Trends AW 23/24 – The Ultimate Guide Before Snagging Your Autumn Boots

collage with the runway looks from Celine, Dries van Noten and Stella McCartney showing the shoe trends AW 23/24

Shoes aren’t just a footnote; they’re the game-changers when it comes to shifting your wardrobe from summer vibes to fall chic. And let’s not forget about winter. The world of footwear is ever-evolving, but there are always those killer styles that stand out each year. That’s what we’re diving into today: the must-have Shoe Trends

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece

#FashionTrends: Colours You’ll Be Wearing in AW 23-24

collage with one of the colours trends AW 23-24 group and four examples of outfits

Autumn appears to have arrived earlier than anticipated in the Northern Hemisphere. While I have a fondness for summer, I’m thrilled about the upcoming autumn and winter fashion trends. Each new season introduces a defining colour palette that sets the tone for what’s chic, trendy, and timeless. A few strategic colour choices can completely rejuvenate

5 Essential Body Oils Straight from French Pharmacies

Notorious Mag editor in Paris, while doing research about the best body oils from French pharmacies.

If you’re in the loop, you’d know that Notorious is currently soaking up the vibes in France. As we saunter through Paris, we’ve turned our attention to the crème de la crème of body oils you can find in local French pharmacies. If you’ve been scrolling through TikTok, you’ve likely caught wind of the allure

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion

Aisling Camps x Mama Farm: Rossellini’s fashion adventure

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the

Top Picks from Bimba y Lola Sales: Transition from Summer to Fall

Collage with a foulard and a model wearing a pearl necklace with a pink glitter bear-all pieces from Bimba y Lola Sales

While I absolutely revel in the sensory delight of shopping in stores – touching the fabric and slipping into new outfits – my true retail therapy takes place online. I’m a bona fide e-commerce addict, scoring treasures from across the globe that aren’t readily available in my city or country. A few years back, I

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider

The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion