Fashion celebrates the Year of the Tiger: special collections and campaigns

Detail of Gucci Year of the Tiger campaign

Although the year has just begun, luxury fashion houses are ready to celebrate the Chinese Lunar New Year of the Tiger 2022 along with some 2 billion people in Asia and beyond on the 1st of February. Brands like Gucci, Prada, Miu Miu, and Balenciaga have launched zodiac campaigns and tiger-themed collections for the occasion.

Buy Less, Buy Better: Timeless and quality pieces in winter sales Arket, Cos, and more.

Timeless and quality pieces in winter sales to buy less and better.

Winter sales are the perfect occasion to snap excellent foundation pieces for your wardrobe, good quality garments that you can start wearing now but are timeless hence having staying power for next fall and winter. Additionally, we found some great spring and summer clothes on sale so that you can already get ready for the

#CloseEyeOn: Marfa Stance multifunctional coats Reversible and convertible.

We bet you must already be tired of wearing your coats. But is it worth adding new pieces to your winter wardrobe now? You know we are all for buy less and buy better. So, what if you could find one multifunctional coat to wear not only in winter but also in spring, autumn, and

Queen Letizia Style: All the Spanish brands in her closet 

Queen Letizia's classic style is an ambassador for Spanish fashion brands.

Over the years, Queen Letizia has become a powerful ambassador for Spanish fashion brands with her impeccable style. Each public appearance is a fashion statement, and Queen Letizia supports well-known “made in Spain” brands like Adolfo Dominguez and Felipe Varela. But also secret tips like the luxury brand Pertegaz, who designed her wedding gown and

The coming back of a classic: This dress should be in all capsule wardrobes LBD guide.

Mini, midi, and maxi black dresses from our guide.

With the comeback of glamour and our longing for dressing up, the timeless LBD is hotter than ever, and we have a guide to show you how to wear it this season. Fashion houses have reinterpreted the classic staple, adding embellishments and sexy sheer details that make the garment more luxurious and younger. As a

Beauty over 50: how mature women are changing the beauty industry

Linda Fargo, the best example of women over 50, showing her gorgeous white hair in the streets of Milan fashion week

Women over 50 are not feeling invisible anymore, thanks to the changes in the fashion and beauty industries. Or is it the other way round? Regardless of what came first, the result is clear; mature women are shaking the beauty industry, becoming brand ambassadors, influencers and models. An excellent example of the shift happening in

The lies Sex And The City told us Will the revival be more real?

Carrie Bradshaw and her friends in Sex And The City.

If you’ve been on this planet for the last twenty and something years, you must have watched Sex And The City at some point in your life. The series and movies around Carrie Bradshaw and her friends’ adventures were an absolute cult, and many dreamt of living the glamorous single-girl-life Sarah Jessica Parker portrayed on

How to Wear High Fashion Without Trying Too Hard 

French girl shows how to wear high fashion without looking you're trying too hard.

There’s a fine line between looking fantastic and being tacky when wearing luxury designer clothes, and sadly, many people cross this line without even realising it. So, how can you wear high fashion without looking like you’re trying too hard? The secret to a great look lies in the proper styling, so check our tips

Must-have piece: How to wear the new denim jacket A classic.

model wearing the must have piece for this fall 2021 a all denim outfit with a belted denim jacket from saint laurent

Jeans jackets have always been around, deemed cool and edgy by some or just frumpy and unstylish by others. In fact, everyone’s had a jeans jacket at some point in their lives. And now, high fashion designers have brought the typical workers jacket back, but this time around, the denim outwear comes revamped and polished.

#CloseEyesOn: sustainable fashion brand Pangaia is celeb’s new darling Who’s behind it?

Models wearing cashmere pullover and sweater shirtby Miroslava Duma's sustainable fashion brand Pangaia.

The sustainable fashion brand Pangaia has been on the must-have list of fashion-savvy celebs and influencers recently for several reasons, and when you finish reading this article, I’m sure the new label from Russian fashionista Miroslava Duma will make your wish-list too. So, discover why Bella Hadid, Jaden Smith, Leonardo di Caprio, Pharrell Williams, Jennifer

Virgo style: what 6 cool Virgo girls are wearing this month Get the look.

Virgo girls fashion style

To start September with a bang, let’s have a look at this month’s fashionable birthday girls for a bit of outfit inspiration. We handpicked 6 cool Virgo girls, each with her own sense of style, and chose one of their recent looks to wear in September. The fashion style of Virgo women According to astrology,

What to wear this week: 5 outfits inspired by school uniforms No matter your age.

Fashionista wearing outfit inspired by school uniforms.

The first weeks of September are always a fashion challenge. What to wear in this transition period between summer and fall? Since September means time to go back to school, we present you with 5 outfits inspired by schools uniforms. But we’re not the only ones thinking about fashion and campus. Designers have presented outfits

We asked our readers what is the fashion trend they dislike the most And the winner is...

Collage with women wearing the most disliked fashion trend, short shorts.

Fashion is cyclic, we know it, and things we swore we’d never wear again are suddenly back on-trend, and we end up loving them once more. For example, the ‘80s puffy sleeves, oversized shoulders, and mullets became a total No-Go in the 2000s and, 20 years later, not only do we see them everywhere but

Space tourism fashion inspiration: outfits for your inner Buzz Lightyear To the Moon.

Space tourism inspiration during Fashion Week.

Virgin has just completed the first fully crewed spaceflight with the company’s founder Richard Branson on board, beating Jeff Bezos in the tight spacial race. And our eyes were on the space tourism spacesuits to wear in the rocket, certainly a fashion inspiration and trend not only for space geeks but also for fashionistas.  In

The new way to channel the Boho style this summer Dreamy escapism.

The chic Chiara Totire shows how to wear the new boho style.

It is undeniable, year after year, as soon as the sun comes out, we begin feeling an urge to let our inner Boho Queen out. But this summer, there’s a new way to channel the boho style, quite different from the hippie-Glastonbury fashion we saw in previous years. In fact, the boho style will be

Fashion and aristocracy: The list of blue-blooded promoting fashion brands Haut monde.

One of the models from the aristocracy promoting fashion brands.

Certainly, having a blue-blooded girl as the face of a luxury brand is something most fashion designers aspire. Fashion and aristocracy have always been linked, but we see today more blue-blooded models promoting fashion brands than ever. From Charlotte Casiraghi and Beatrice Borromeo to Lady Kitty Spencer, and before them, Inès de la Fressange, Loulou

Vest, the staple to add chicness and warmth this fall

Model in front of a beige wall wearing an oversized vest top paired with white shirt and bermuda by The Frankie Shop

Since the ’90s keep inspiring fashion, one of the staples you need for layering to perfection this fall is a vest. Nobody wants to use this word nowadays, but the vest is a big trend in fall 2020. The classic garment has reappeared in the sartorial scene with Gucci, Miu Miu and Max Mara. The

A/W 2020 key pieces: the new looks and styling you must know Refresh your fall wardrobe.

Key pieces from AW20 from miu miu, michael kors and salvatore ferragamo runway

A/W 2020 key pieces will be a bit different than what fashion designers had in mind when they presented their fall/winter collections in February. Nobody could have predicted, at that point, that we would go through a pandemic like Coronavirus. But since lockdown changed our lives completely, the way we dress – and the way

Highlights of Mode Suisse Edition 17

Switzerland, known for its tasty cheese, chocolate and beautiful mountains, also has a stunning fashion scene. In the heart of Zurich, Mode Suisse Edition 17 recently presented the latest Swiss fashion. Usually, the show was to happen at the Wannerhalle at Zurich’s main station. But thanks to Corona, organizer Yannick Aellen had to change plans.

McQueen, the documentary about a fashion legend Long live McQueen!

Fashion designer Alexander McQueen is subject of a documentary by Netflix

It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the

Diversity and Alterity at the Vienna Awards 19

“Fight Grey” was the motto of the Vienna Awards 19, that celebrated their 10th anniversary at the beautiful Welt Museum on November 6th. The organizers from Glam Communications brought together national and international stars under one roof to celebrate diversity and otherness in a truly glamorous and fashionable atmosphere and, of course, to hand over

Notorious talked with Michael Michalsky At Vienna Awards for Fashion and Lifestyle.

Fashion designer Michael Michalsky between two models

The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an

Mango collaborates with Leandra Medine aka Man Repeller

Leandra Medine walking in the streets of New York wearing her creation for Mango

Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style.