Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot

The best hair care products for winter

girl in front of a window, wearing a sweater turning her head and hair down

The cold and dry season of the year can cause troubles to your hair that will follow you into spring and summer. So you’d better take special care of your strings now to avoid having to chop your locks off later. That’s why we’re going to cover in this article the best hair care products

October: Breast Cancer Awareness Month

Group of women showing the pink ribbon, the symbol for the Breast Cancer awareness Campaign

October has been Breast Cancer Awareness Month since 1985. Also known as Pinktober because of the colour chosen to promote this critical campaign. According to the World Health Organization, pink October “helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease.” Why pink? The

Notorious Love: you are extraordinary

young woman lying on grass and flowers

Every little thing you do matters. Each of your actions will create impressions far beyond its intention. Impressions that will not only impact your life, but also everyone else around you. The way you smiled at that stranger; the way you crossed your legs that afternoon. The ripples that every single step you’ll take will

Do you know how to layer your skincare products? 

Woman look in the mirror how she layers skincare products in one step of her beauty routine.

The internet is a wonderful tool, but it can be confusing too, with the excess of information sometimes causing more harm than good. Influencers share their beauty tips on TikTok and Instagram, but unfortunately, some create confusion on how to best layer your skincare products. They teach complicated skincare routines with too many steps and

Sixty is not the new forty. It’s time to talk about ageism.

iris apfel, face of the ice cream magnus campaign in 2019

What exactly is ageism? While prejudice has been around forever, the word “ageism “is relatively new. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors and patterned on sexism and racism. It refers to a socially constructed way of discriminating older persons based on negative attitudes and stereotypes about ageing and

TikTok trends helping me get back my fitness motivation Just 15 min a day.

Women exercising following TikTok fitness trends.

TikTok has invaded our lives during the lockdown, and several trends have helped women keep or get in shape during the long months of working from home. Either dance routines or abdominal exercise challenges, these TikTok trends have gone viral, appearing on people’s For You pages, and some of them are definitely helping me to

History of fashion: how clothes helped create social distancing.

The most popular words you are repeatedly reading in the news are masks, washing hands, and social distancing. Indeed these are the three pillars of getting the pandemic under control. Fair enough to stress these ideas. The effects of the pandemic will be among us for a while. But we are almost there, and patience is

Herbarium Officinale, the power of herbs in the heart of Vienna

The storefront of the herbal drugstore HERBARIUM OFFICINALE in VIenna.

Vienna has been going through a major transformation. The Goldenes Quartier, in the first district, became ready only five years ago, with its shops, hotels and luxury apartments. The old little shops from the post-war era gave way to young and throbbing commerce. One of the corners of Tuchlauben and Hoher Markt, for example, houses

The unbearable heaviness of self-care: relax or added stress? One more box to tick off.

Woman in a trash can, overwhelmed by added stress of self-care routine.

Why is it that even after all the detox teas, meditation, scented candles and wonderful salt baths you’re still feeling tired or stressed? Is there something wrong with you? If you’ve tried all the self-care routines your friends recommend and the ones you see on Instagram and Tik-Tok yet your life continues to feel far

Macro-trend 20/21: we’re longing for a simpler life What does it mean?

Man wearing tartan suit and Burlington socks, hide his head into a wall shrub

Besides the noticeable changes like social-distancing and self-isolation, the pandemic has highlighted a growing general feeling. We are longing for a simpler life more than ever. But what exactly does this macro-trend mean in 2020? Our appearance If before, we used to get dressed for the others, now we’re doing it for ourselves. Since most

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put

Mindful drinking: a new lifestyle trend The launch of LYRE'S and Praterstrasse.

Cocktail prepared with alcohol-free spirit LYRE'S for mindful-drinking lifestyle.

There’s a new trend that has been slowly gaining popularity among influencers and Instagrammers; “mindful drinking”. Long gone are the days when no self-respecting it-girl would be seen without a glass of champagne in hands. In fact, partying, alcohol-fueled, all night long used to be a must among la crème de la crème. But being

Power exfoliation: 8 benefits for your skin 

The model shows that among the best exfoliation benefits, a glowing and healthy skin.

The exfoliation benefits are undeniable; it is one of the most important steps in your skincare routine, and you can feel the results immediately on your skin. But besides being relaxing, do you know all the benefits of exfoliation on face and body? What’s more, do you know that there are different types of exfoliation?

It looks like we’ll have to wear a self-tanner this summer 

Model wearing pink and orange dress from Marcel Ostertag SS20 collection

Besides the Coronavirus, that has disrupted most people’s summer plans, the weather’s quite tricky lately, so why not try a self-tanner to give you that wonderful I’ve-just-came-back-from-Capri glow?  I know you’ve probably already had some bad experiences with self-tanning and ended up looking as orange as a certain someone in the White House. Self-tanning products

Juliette Binoche & artists say “No To A Return To Normal” After Coronavirus pandemic.

French actress Juliette Binoche smiling in a red dress.

More than 200 high-profile celebrities signed a manifest called No To A Return To Normal. In it, they urge global leaders and citizens to undertake a radical change after the COVID-19 restrictions are lifted. The value of life French Oscar-winning actress Juliette Binoche wrote the open-letter with astrophysicist Aurélien Barrau. Over 200 artists and scientists