At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming
Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider
Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe.
This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are
As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in
If you were a teen in the ‘80s, you probably remember the mood rings that changed colour according to your feelings. Now, in our high-tech world, a new ring is making waves. Gucci has partnered with a Finland-based company and launched the Gucci x Oura Ring, a jewellery piece that can track fitness and monitor
After Gucciaga and Balengucci, it’s time for Fendace, the cool collab between the two Italian luxury fashion houses, Fendi and Versace.Donatella Versace and Fendi’s Kim Jones and Silvia Venturini have literally interchanged roles, calling their collaboration “The Swap”. In other words, Jones created pieces based on Versace for the first part of the collaboration collection.
We live in a difficult moment due to a social and economic hibernation of almost two years resulting from the pandemic, followed by the brutal blow of war in Europe. Naturally, fashion reacts to that in different ways. We can see some brands bet on timeless minimalism while others fight the moment with glitter and
From all the accessory trends, sunglasses are the ones that have the superpower to level up and update your entire outfit instantly. They are the first thing you see. And depending on the shades model you choose, they can undoubtedly transform the same look into romantic, glamorous, modern, retro, or futuristic. From the sunglasses we
Although the year has just begun, luxury fashion houses are ready to celebrate the Chinese Lunar New Year of the Tiger 2022 along with some 2 billion people in Asia and beyond on the 1st of February. Brands like Gucci, Prada, Miu Miu, and Balenciaga have launched zodiac campaigns and tiger-themed collections for the occasion.
Charlotte Casiraghi, a spitting image of her mother, is often seen on the front row of Chanel, Saint Laurent, and Gucci fashion shows, and her polished looks are the epitome of the famous French girl style. But besides being one of the most beautiful and stylish members of royal families, Charlotte Casiraghi is an intellectual
With all the pandemic restrictions and social distancing, our exercise style and entire social life seem to happen while walking in the park these days. And, as Hippocrates said, “Unprecedented times require unprecedented measures“. Indeed, these strange COVID times definitely require unprecedented measures. So next time you get ready for walking with a friend or
From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The
2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry
After watching fashion designers present their fall/winter 2020 collections, we’re so excited about next season we’re already getting our wardrobes ready. And of all garments, the right outwear can elevate – and update – your entire wardrobe as if by magic. This is why we’ve pinpointed the five best coat trends and hand-picked some fabulous
Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you
As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most
Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he
Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office, I’ve met some work colleagues and clients. However, I am not ready