Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the

Wild West Weekly: Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket,

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to

23 French fashion brands under the radar you need to know. French-Girl style.

Shop of one of the little-known French brands flying under the radar.

As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits

Louis Vuitton Menswear Spring 2020, a boyhood inspired collection By Virgil Abloh.

Model presenting a yellow Louis Vuitton raincoat, hat and bag for spring 2020.

Virgil Abloh celebrates the beauty of familiar and natural things with his menswear Spring 2020 collection for Louis Vuitton. Abloh presented the collection at Place Dauphine, the beautiful square in Paris. The fashion designer created a boyhood bliss, with a bouncing castle, balloons, flying kites and ice cream. All was set among the typical Parisian

Louis Vuitton City Guides have gone digital

The famous and collectable series Louis Vuitton City Guides celebrated its 20 years, launching a digital version. Who better than Louis Vuitton, who began making trunks and suitcases for travellers in 1854, to have the best tips from all around the world? Since 1998, the Louis Vuitton City Guide’s provided travellers, dreamers and even local