Did you catch our piece on the pivotal trends for SS24, or perhaps the one connecting the dots from 2023’s triumphs to 2024’s must-haves? At Notorious, we pride ourselves on distilling the essence of fashion’s cacophony, curating wearable and timeless treasures just for you. It’s impossible, then, to overlook the denim trends for 2024. Denim,
Ah, Instagram—the global digital runway where a single post can ignite a fashion wildfire. Did you see the Zara golden jacket that is nearly breaking the ‘gram? It is flashier than Elton John’s sunglasses and nearly as in-demand as front-row seats at a Chanel show. But rightly so, the jacket is very beautiful, made of
This is our job: to save you from searching for trends on Instagram and TikTok. Every day, someone from our team is on the hunt for trends. And this week, an Autumn skirt has persistently appeared in our feed. All the cool girls and fashionistas, post-Fashion Month, are wearing this pleated skirt. Is it worth
Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for
What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you
Just like everybody else, I’m dreaming of a much-needed sea vacation. And the first destination that comes to mind is Spain. Stone castles, a laid-back lifestyle, and excellent food. So, while planning my next adventure, I had a chat with a good friend who is based in Madrid. As per usual we ended up talking
One of the most popular fashion staples in the world is also one of the most difficult to get right. We are talking, of course, about the ubiquitous jeans. Although there are countless fashion brands making denim trousers, finding the perfect pair of jeans seems almost impossible. So, we selected the top 10 brands that
Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put
At the very beginning of the Coronavirus crisis in Austria, we opened Notorious-Mag online shop for local brands that do not have an online shop or have small e-commerce. More than 20 brands reached out, and little by little, we are putting these products on air. We don’t have any financial return on this action,
Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women,
We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is
When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion
Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style.
It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain
When you put together a contortionist, a stylist and a photographer in the same room, you can be sure you are in for a real treat! Keep reading to see the amazing result of this fashion editorial with contortionist Nina Burri. The Berlin-based talented trio shot a fashion editorial for Notorious with images full of
If you’re a fan of the Kate Spade colourful handbags and joyful style rejoice; we have now a Kate Spade New York retail store in Munich. It is the first Kate Spade store in Germany, and it was launched with a big cocktail party hosted by the brand’s CEO, Anna Bakst, and by Man Repeller’s
Givenchy’s creative director, Claire Waight Keller, announced that singer Ariana Grande is the new face of the French fashion house. Before the announcement, the luxury French fashion house tried to create a little suspense on Instagram with short teasers showing Ariana’s silhouette with her signature ponytail and asking their almost 13m followers who she was.