Miuccia Prada & Raf Simons debut and all about MFW SS21 Viva l'Italia!

Milan Fashion Week Spring/Summer 2021 marked a return of the runway shows after COVID-19 lockdown for some fashion designers. Although digital, one of the most anticipated shows during MFW SS21 was the debut collection of Miuccia Prada and Raf Simons for Prada. We were all curious to see how the two strong creative directors would

Prada Tools of Memory: are you ready for this iconic auction?

Tools of Memory campaign showing Kaia Gerber fitting photograph that is part of Prada and Sotheby's auction.

“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label

Jil Sander nostalgic collab with Uniqlo: +J is coming back Refined minimalism.

Fashion designer Jil Sander and Uniqlo +J are coming soon.

Excellent news for minimalist fashion lovers; the iconic Jil Sander is coming back this fall in a new collab with Uniqlo. After an 11-year hiatus, the German fashion designer returns to the Japanese retailer to restart her Uniqlo +J, which existed from 2009 to 2011.  Perfect timing Known for her minimalist style and refined understatement,

Miu Miu Fall 2020 takes us to a glamorous bygone era Ready to party?

Opening look for Miu Miu Fall 2020 runway show during Paris Fashion Week.

Miuccia Prada takes us to Hollywood’s Golden Era with Miu Miu Fall 2020 collection. Prada’s younger line was presented in an atmosphere of a chic movie premiere. The models walked on an Art-Deco carpet looking like sophisticated Hollywood divas of a bygone era in this glamorous fall runway show.  Glamorous yet easy-to-wear The star of

Peace and love style: patchwork is back And we love it.

Miu Miu Pre Fall 2020 campaign featuring a patchwork dress.

A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we

Miu Miu foresees a Fall 2020 full of celebrations Here Comes The Night collection.

Black and white look for Miu Miu Pre Fall 2020 campaign.

Miu Miu has just released its latest campaign, setting the mood for Fall 2020. The collection for Pre Fall 2020 marries the everyday utilitarian with the extravagant and formal, and the result is fantastic. This is to say, you’ll accept any party invitation just to have an excuse to wear these fantastic looks! Miuccia Prada

The phenomenon of the white dress #1 SS20 piece.

Stylish woman wearing a white dress during Fashion Week.

This season, the white dress is pushing LBDs aside and taking centre stage. In fact, the white dress will become your number one go-to spring and summer staple, and here is why. White is a timeless and seasonless colour that represents optimism and hope for the future. It reminds us of a white canvas where

Mary Katrantzou launches resort collection amid everything Talent can't be stopped.

Mary Katrantzou new collection Mary Mae post stamps campaign

Apparently, nothing can stop fashion designer Mary Katrantzou. Neither a virus nor pessimist feelings about the future of fashion. The Greek designer has just launched a new collection, amid all the uncertainties that we are living now. Under the name Mary Mare, this is the first seasonless collection of Mary Katrantzou, which is more affordable,

Why raffia is the natural fibre you need RN eco-friendly and oh-so-chic.

Dolce&Gabanna runway showing a model in a rafia dress

Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven

Frescobol Carioca, a brand that brings Rio de Janeiro into your Summer

Young man playing Frescobol on the beach of Rio de Janeiro, Brazil

If you go to any crowded beach in the world, you will most likely find two common denominators: bikinis and racket-ball. The last one, correctly named Frescobol or Raquetinha, stands as the epitome of beach sport, it is for everyone, and it is for fun. What very few know is that this invention is Brazilian, as

Aeyde; the shoes that suit all your outfits and budget.

Spring campaign for footwear label Aeyde showing model wearing cream strappy sandals.

One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we

The Breitling Top Time Limited Edition Just 2000 pieces.

man wearing Breitling Top Time limited Edition

Breitling just launched a limited edition bringing back its iconic Top Time. The Breitling Top Time stands out with its unmistakable style appealing to men and women who love this blend of design, history, and great chronograph performance. The original Top Time was launched in the 1960s with a clear mission: to suit the needs

Giorgio Armani, the first designer to show FW 20-21 online.

Fashion brands are taking significant measures to help the world fighting against the pandemic Coronavirus. Giorgio Armani was one of the firsts to announce that his factories would produce medical masks and gowns to help the hospitals in Italy. The 85 years-old Italian fashion designer was also the first one to cancel his Fall/Winter 20-21

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already

Next in Fashion, the Netflix series to watch now Spend quarantine with Alexa Chung.

Tan France and Alexa Chung host the Netflix reality competition Next in Fashion

Thanks to Next in Fashion, you can spend quarantine with the BFF everyone would love to have, Alexa Chung. The Netflix series, hosted by the British it-girl-turned-designer and the Queer Eye’s Tan France, is a reality competition perfect for binge-watching during Coronavirus times. In each episode, Tan France and Alexa Chung present a new theme

10 Spring 2020 fashion ads Your virtual window shopping.

Kristen Stewart is the face of the Chanel Spring 2020 campaign.

Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer

The items we’ll be wearing this year Wear now, before anyone else

Blanca Miro during PFW wearing a minidress over a polo shirt, one of the items we'll be wearing this year

We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go,

5 Instagram-approved 2020 sunglasses trends The shades you need.

Eva Geraldine wearing a straw hat and white sunglasses

There is one little accessory that can add tons of glam to any outfit, whether during Winter months or Summer; we’re talking about sunglasses trends, of course. As a matter of fact, you can dress up and update your wardrobe just by adding the right sunnies. But choose it wrong and you will ruin your

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year.

Hurry; H&M’s Spring ’20 Studio Collection is out Get yours before they're gone.

The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news.   The 45 pieces of H&M’s Studio Collection are

A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s