10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July

Aisling Camps x Mama Farm: Rossellini’s fashion adventure

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the

Top Picks from Bimba y Lola Sales: Transition from Summer to Fall

Collage with a foulard and a model wearing a pearl necklace with a pink glitter bear-all pieces from Bimba y Lola Sales

While I absolutely revel in the sensory delight of shopping in stores – touching the fabric and slipping into new outfits – my true retail therapy takes place online. I’m a bona fide e-commerce addict, scoring treasures from across the globe that aren’t readily available in my city or country. A few years back, I

The history of signet rings & how to wear them 

Selma Schönburg, editor-in-chief of Notorious Mag smoking a small cigar and wearing a gold signet ring with her family coat-of-arms.

Beauty lies in the details, and so does elegance. That is why elegant gentlemen like the Queen’s late husband, Prince Philip, are rarely seen without their signet rings. Throughout history, men have worn signet rings with family crests and other emblems engraved on them, and more recently, women have too. Today, this genderless statement piece

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a

Why to wear black during a heatwave. Fresh and Chic.

close up of a moel running on the beach wearing a black tunica and a silver necklace

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention

If summer were a dress – This season’s most beautiful dresses

Collage featuring five dresses considered the most beautiful summer dresses

If summer were a dress, which one do you think it would be; florals, gingham, mini, maxi, prairie, or slip dresses? Luckily for us, we don’t need to stick to only one style this season, and we have plenty of inspiration from the catwalk, red carpet and royal events, and street style. After scouring our

There’s a perfect sandal for each type of summer dress 

Woman wearing the best strappy sandals for summer dresses.

Dresses are the most important pieces in a summer wardrobe. And fashion offers us many different styles of dresses, covering diverse trends. For example, the comfortable midi-length peasant dress is just as trendy as the frilly mini dress, typical of the 90s. And each of these dresses goes perfectly with a type of sandal. You’ve

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and

The Story Behind the ‘Tennis Bracelet’ is Celebrating 45 Years

detail of three tennis bracelet-the story behind the tennis bracelet

This article about the story behind the tennis bracelet was updated and completed with more information. At the beginning of July, specifically on the 3rd, the Wimbledon tournaments kick-off, one of the most prestigious and historically significant tennis events in the world. All the deets of the tournament are right here. Wimbledon boasts a rich

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short

#SummerFix – Best White Dresses 23 From Your Favourite Brands

A model sitting in a beige sofa, wearing a embroidered maxi white dress from Sea New York

We’ve done the heavy lifting for you and dug out the best white dresses 23 from shops like Mango, H&M, Zara, Massimo Dutti, ME+EM and Sea New York. It’s been a few years since white was added to winter collections as a chic colour. Snow white, that is. However, the white dress has become the

Top Beachwear Brands Beloved by French Girls

model from FARM RIO on the beach in Rio taking a shower and wearing a white bikini with flowers

Are you on the hunt for the perfect swimsuit this summer? The kind of bikini or bathing suit that will make you feel like a beach goddess? Well, we’ve done the hard work for you and selected the most unique and top-notch beachwear brands for this season. We understand that when it comes to beach

Our Fav Looks For a Romantic Summer by Patou x MyTheresa

camille rowe in Paris wearing a look for a romantic summer by Patou and MyTheresa

The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for

8 English Fashion Brands You Need for Your Garden Party

model wearing a satin lime dress stands in a garden with a swimming pool

Last week, Notorious turned its gaze towards England and the chic and timeless fashion that it offers. From the recent coronation of King Charles III to the Garden Parties attended by Kate, Princess of Wales, and Sophie, the new Duchess of Edinburgh, it’s clear that the English know how to throw a fabulous party. And

The bra looks in the Psyco movie are hotter than ever 

Janet Leigh wearing a bra in the promotional poster for the release of Hitchcock's movie Psycho.

In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to

Tips from Celebs and Beauty Specialists – Amazing Summer Legs

Detail of the legs of two women, one black and the other white. In the middle of them, they are holding a flower.

The best time to start taking care of your legs for summer is in winter. Unfortunately, I am the type that forgets that I have legs in winter. Nevertheless, if you are consistent in your goal and read this article carefully, you will get amazing summer legs and feel confident in your skin. We sought

#OhBoy – The ultimate guide to wearable menswear SS23 trends

street style photo of a model walking in a busy street wearing a COS dark suit with tie and white shirt

Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April

Enfant Terrible, Reece Yeboah, about his collab COS x Yeboah 

Designer Reece Yeboah in COS shop showing their capsule collection

Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some.