Sunglasses Trends 2024 – A Secret Weapon to Update Your Outfit  

photo of a female model wearing a thick round frame sunglasses from COS x Linda Farrow

Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look

Wish List Treat: Miu Miu SS24 Shoes from Sneakers to Loafers

A pair of Miu Miu SS24 sneakers in collaboration with new balance, stays on the floor beside a bed

What leaps to mind at the dawn of a new season? Or rather, what fresh addition do you crown your wardrobe with for a complete overhaul? For me, it’s unequivocally shoes! The moment the last snowflake dissolves, my stride towards spring is propelled by footwear – and decidedly not boots. The Miu Miu SS24 shoes

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon,

Prada AW24 – Fashion as the Thread Weaving History

Collage with three looks from the Prada Aw24 runway at Milan Fashion Week

Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going

Fashion Recap – The Highlights from All Fashion Weeks SS24

Collage showing 8 trendy looks from all fashion weeks ss24

Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride,

20 Must-Have Styling Tricks for AW23-24

Styling Tricks for AW23-24 -carolyn bessette kennedy

Notorious is hot on the heels of the trends you absolutely need in your wardrobe for AW23-24. Sure, we’ve already chatted about the game-changing colours and shoes. But that’s just the tip of the iceberg. We’ve also sifted through the cream of the crop from fashion weeks in London, Milan, and Paris. But, drumroll please,

#WinterFix: How to Wear That Grey Pullover, Runway-Style

collage with a tory burch model wearing a grey pullover and a striped shirt

This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover

Men’s Jewellery: How Guys Are Wearing Brooches and Pearls

Jon Kortajarena in the Cannes Festival wearing a black tie and a brooch from Bulgari

Gone are the days when men’s jewellery was all about watches and cufflinks, maybe a signet ring or a religious medallion if you were feeling fancy. But hold the phone—men’s jewellery is now one of the hottest trends out there. We’re talking brooches, diamond rings, and even pearl necklaces. According to data by Lyst, searches

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion

Gucci or Guccy: How to Know if Your Bag is Real or Fake 

How to know if it's a real or fake Gucci bag?

At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming

Mui Miu Malibu Club: Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the

Prada Galleria Bag: Scarlett Johansson in a Vibrant Campaign

Scarlett Johansson in Prada Galleria Bag Campaign by Alex Da Corte

With an enchanting story, the iconic Prada Galleria Bag pays homage to the brand’s heritage while remaining timeless in its design. With a unique combination of traditional craftsmanship and modern aesthetics, the bag has captured the hearts of fashion enthusiasts worldwide. Now, the Galleria Bag is being celebrated in a coloured campaign featuring the Tony

The Latest Bottega Veneta Handbag Looks Like a Paper Bag

Bottega Veneta model on the runway carrying the new brown bag

Luxury fashion has always been about pushing boundaries and challenging the status quo. From Demna Gvasalia’s Balenciaga to Bottega Veneta’s Matthieu Blazy, creative directors constantly experiment with bold designs and unconventional materials to create something new and exciting. And the latest Bottega Veneta handbag, The Brown Bag, is no exception. Crafted from paper-like leather and

French Girls Step into Spring 23 with These Cute Shoes

collage with the shoes that the french girls are wearing this spring

Notorious is in Paris doing some serious style hunting and in this article, we’ll talk about the most popular shoes on the streets of the fashion capital this spring. Imagine sipping a glass of wine in a cafe while observing people coming and going. That’s the tough life of a style hunter in Paris, but

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But

Tory Burch AW 2023 – She continues to surprise us

two models in the backstage of TOry Burch AW 2023 runway show. One is wearing a red pullover over a camel satin blouse and camel trousers and the other one is wearing a black overcoat.

Suddenly, Tory Burch reappeared on my fashion radar. For several seasons now, Tory Burch has been bringing clothing for a more modern and daring woman. Yesterday, at New York Fashion Week, the American designer showcased her Tory Burch AW 2023 collection and left everyone stunned. Tory Burch presented a cool, minimalist, luxurious collection designed for

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know

The Lyst index: the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe.

Gigi Hadid x Guest in Residence and other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are