Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism

Designers and fashion houses on TikTok The accounts you must follow.

Model on TikTok wearing Balmain sunglasses and white coat.

If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to Musical.ly, which

TikTok trends helping me get back my fitness motivation Just 15 min a day.

Women exercising following TikTok fitness trends.

TikTok has invaded our lives during the lockdown, and several trends have helped women keep or get in shape during the long months of working from home. Either dance routines or abdominal exercise challenges, these TikTok trends have gone viral, appearing on people’s For You pages, and some of them are definitely helping me to

S Moda unveils what’s behind many ‘handmade jewellery’ brands Someone said AliExpress?

We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade

How to wear your scarf? Ask this TikTok star Creator to follow.

Among the styling tricks on TiKTok, Claudya Moreira shows how to style and wear a scarf.

Besides fun dance and song challenges, TikTok is also becoming the go-to app for designers, luxury fashion houses and people looking for fashion inspiration and styling tricks. The designer Claudya Moreira has already gained almost 200k followers showing women how to style and wear a scarf. In fact, she can turn a scarf into tops,

How to boost body confidence through art In an era of Photoshop and filters.

vintage black and white- naked woman pose in front of group of art students

In an era of Photoshop and Instagram filters, the need to boost body confidence has become more important than ever. Sadly, it is only too common to feel inadequate when looking at the “perfect bodies” on social media. But life drawing can help people overcome their struggles with body image. Weare constantly bombarded with images

Lady Gaga and the One World: Together at Home concert Stars fighting Coronavirus.

Lady Gaga performing for the One World- Together at Home concert.

Lady Gaga took her little black book out to round up an all-star cast for the eight-hour concert One World: Together at Home.  As a result, music icons like Elton John, Stevie Wonders and The Rolling Stones performed from home for Lady Gaga and Global Citizen’s special Coronavirus fundraiser event, urging us to stay home

10 things you didn’t know about Queen Elizabeth II Long live the Queen!

Queen Elisabeth climbing a stair during an opening in london

To celebrate the 94th birthday of Queen Elizabeth II today, here are ten things we bet you didn’t know about the British monarch. Sleeping in the dungeons To be safer during WWII, the young Elizabeth and her sister Margaret stayed at Windsor Castle. When they heard the air-raid sirens, they had to hide and sleep

Armani, Chiara Ferragni and Coronavirus What's fashion doing against COVID-19

Chiara Ferragni wearing a face mask to protect her against Coronavirus.

Some names in the fashion world have stood out lately because of what they’re doing against Coronavirus. The virus that is causing disruption in the world, has affected fashion too, hitting hard luxury fashion houses that have already lost billions. Even so, many companies from the luxury sector are donating millions to combat the pandemic.