Sprezzatura: What is it and How to Wear it? 

Two stylish men at Pitti Uomo.

Much has already been written about men’s elegant style. Tips on do’s and don’ts are available on many good websites and blogs around the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per se

Buy Less, Buy Better: A Full Guide to a Sustainable Wardrobe

COS model wearing off-shite suit and turtleneck paired with black bag and belt, stylish according to the Quiet Luxury trend

You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll

Top Picks from Bimba y Lola Sales: Transition from Summer to Fall

Collage with a foulard and a model wearing a pearl necklace with a pink glitter bear-all pieces from Bimba y Lola Sales

While I absolutely revel in the sensory delight of shopping in stores – touching the fabric and slipping into new outfits – my true retail therapy takes place online. I’m a bona fide e-commerce addict, scoring treasures from across the globe that aren’t readily available in my city or country. A few years back, I

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a

8 Style Hacks for a Summer Like No Other 

Model sitting on a chair on a terrace enjoying summer, wearing a blue dress from the brand And Other Stories

Get ready for an exciting summer filled with optimism, vibrant hues, and positive energy. We understand that keeping up with fashion trends can be daunting, so we’ve curated a helpful guide featuring 8 essential style tips for summer to keep you cool during the heatwave. And remember, the top accessory you need is a captivating

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and

The Story Behind the ‘Tennis Bracelet’ is Celebrating 45 Years

detail of three tennis bracelet-the story behind the tennis bracelet

This article about the story behind the tennis bracelet was updated and completed with more information. At the beginning of July, specifically on the 3rd, the Wimbledon tournaments kick-off, one of the most prestigious and historically significant tennis events in the world. All the deets of the tournament are right here. Wimbledon boasts a rich

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short

#SummerFix – Best White Dresses 23 From Your Favourite Brands

A model sitting in a beige sofa, wearing a embroidered maxi white dress from Sea New York

We’ve done the heavy lifting for you and dug out the best white dresses 23 from shops like Mango, H&M, Zara, Massimo Dutti, ME+EM and Sea New York. It’s been a few years since white was added to winter collections as a chic colour. Snow white, that is. However, the white dress has become the

Elle Fanning Shines at Cannes Once Again – See All Her Looks

collage with Elle Fanning and her iconic looks at Cannes Festival

Elle Fanning has once again graced the prestigious Cannes Film Festival, becoming the epitome of glamour on the red carpet of the French Riviera. The American actress, often compared to the beloved Hollywood icon and princess Grace Kelly, captivated fashion enthusiasts and cinephiles with her divine presence. Year after year, Elle Fanning’s appearance at Cannes

Our Fav Looks For a Romantic Summer by Patou x MyTheresa

camille rowe in Paris wearing a look for a romantic summer by Patou and MyTheresa

The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for

The Hottest Sandals of SS23 That Will Reign on the Streets

model sits on a wall on the seaside wearing pants, a blazer and a pair of sandals from Brioni.

Step up your fashion game and get ready to swap your boots for the hottest sandals of the season. As the temperatures rise, it’s time to embrace the latest runway trends and rock the hottest sandals of SS23 that will reign on the streets this summer. After carefully reviewing all the shows, we’ve handpicked the

Easy guide: Fashion trends for Spring/Summer 2023

collage with runway SS23 looks showing some of the trends

I have to confess: I am impatient for spring to come. Very impatient. Every year it’s the same; December is a magical month when I don’t even notice if it’s cold or snowing. Early January is exciting, with so many plans that I don’t even think about the weather. But then the end of January comes and I wouldn’t say I like the cold, the lack of light and even my wardrobe.

The Spring Jacket you want according to TikTok

Collage with the viral spring jacket from Mango on TikTok

Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of

5 Unique Styling Ideas to Elevate Your Fashion Game

street style copenhagen fashion week - women wearing multiple hair pins

Members of the Notorious Mag community understand the undeniable power of accessories. A simple brooch, an eye-catching belt, or a stunning pair of shoes can instantly revitalise your wardrobe. For those with a collection of classic pieces, accessories are the key to unlocking new and exciting styles that keep your outfits fresh and far from

French Girls Step into Spring 23 with These Cute Shoes

collage with the shoes that the french girls are wearing this spring

Notorious is in Paris doing some serious style hunting and in this article, we’ll talk about the most popular shoes on the streets of the fashion capital this spring. Imagine sipping a glass of wine in a cafe while observing people coming and going. That’s the tough life of a style hunter in Paris, but

French Woman Is in Love With The Trench Coat This Spring

street style photo in Paris, where a woman waits to cross the street wearing a trench coat with a plaid detail on her back

This April week, after Easter, #NotoriousOnTour is in Paris. As the Germans say, “April, April, Macht Was Er Will” (April, April does what it wants). This means the storefronts and shops are loaded with spring clothes, while the weather is awful – rain, low temperatures, and stormy winds. Even so, French women have already put

6 Jewellery Trends for SS 2023 To Add To Your Style Now

Collage-jewellery-trends-SS-2023

You already know that Notorious has a penchant for jewellery and accessories. Firstly, these pieces are the surest way for you to elevate and update your wardrobe. Furthermore, jewellery and accessories can change the outfit from classic to Avant-garde, from serious to provocative. So, we carefully looked at the latest shows from Milan, New York,

#OhBoy – The ultimate guide to wearable menswear SS23 trends

street style photo of a model walking in a busy street wearing a COS dark suit with tie and white shirt

Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify