Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, and making a statement with bejewelled belt buckles. Ready for a bold 2024? Here is Louis Vuitton and Ralph Lauren’s Cowboy Style.
Louis Vuitton Cowboy Style
Pharrell Williams, yes, the ‘Happy’ guy, took Louis Vuitton’s menswear collection for Fall/Winter 2024 to the Montana mountains. Think of it as the Wild West meeting Parisian flair. In the heart of Paris, he’s reimagined the cowboy as a dandy – rugged but with a flirtatious twist towards femininity. Pharrell’s balancing act between masculine and feminine is not just a one-hit-wonder; his debut at Paris’s Pont Neuf also masterfully blended sharp tailoring with sensual skirts and accessories.
Ralph Lauren’s Rodeo Runway
Ralph Lauren, a titan in American fashion, first wowed us by giving a Yankee twist to European ‘old money‘ style (Eurotrash, but make it fashion). Now, sitting pretty with a cool 7 billion dollars, they’re going all-in on Americana for Spring/Summer ’24. Think less boardroom, more barn dance. Their latest collection, along with the RL 888 bag launch, is a love letter to American countryside chic. Tip of the hat to Carter Berg, who captured these looks in stunning ads.
Mountain Chic: Your Style Guide
Want to add a dash of Western wonder to your wardrobe? Here’s your checklist:
- Cowboy boots – because every step should make a statement. Ganni brown western boots, anyone?
- Cowboy hats – shade your face, and showcase your style. Get this beauty!
- Denim, denim, and more denim – it’s not just for jeans anymore. This genderless jacket is a must-have.
- Belts that speak volumes – think big and bold. Check this one that we found online.
- Style with a wild twist – cow or snakeskin, anyone? Hurry up, because this skirt is on sale.
- Fringes – because life’s too short not to swish around a bit. Bode pants for him and Isabel Marant shorts for her.
- Embroidery that tells a story – outline and whitework that whisper ‘chic’. This hoodie is to die for.