Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going to fill you in on everything about Loro Piana’s new pop-up store and the top picks for skiing in Zermatt.
Loro Piana Pop-Up Store, a Gher-Inspired Design
Loro Piana pop-up store has an architecture inspired by a Gher, a traditional Mongolian dwelling. This design choice not only pays homage to the nomadic origins of the world’s finest cashmere – a staple of Loro Piana’s luxurious collections – but also blends seamlessly with the sophisticated atmosphere of Zermatt.
Inside Loro Piana’s Pop-Up Store: A Tapestry of Innovation
Upon entering, visitors are greeted by the Gher installation, a dazzling display featuring a bloom print tapestry reminiscent of colourful snowflakes and mandalas. This artistic motif is a nod to Loro Piana’s Holiday 2023 Collection. The collection features iconic yarns such as Cashmere Coarsehair®, Shearling, Cashfur, and Baby Cashmere, all embellished with exquisite handcrafted embroideries.
And for skiing enthusiasts, the highlight is the Ski Capsule Collection. This exclusive range combines meticulous design, attention to detail, and a predilection for natural fibres with outstanding craftsmanship. It offers skiers a wardrobe that balances innate elegance with extraordinary performance.
A Journey of Discovery: Outdoor Lounge and Temporary Boutique
The experience extends beyond the confines of the store. An open-air lounge, adorned with warm Loro Piana blankets, offers a cosy retreat for guests to unwind. Further exploration leads to the temporary boutique, where the selection expands to include garments made from the most precious fibres like Vicuña and The Gift of Kings®. This curated assortment also features iconic pieces from the Loro Piana collection, adding depth and diversity to the shopping experience.
Skiing in Zermatt with Loro Piana
Zermatt, renowned for its breathtaking landscapes, is a premier destination for skiing enthusiasts. Known for its picturesque ski slopes and views of the Matterhorn, Zermatt has attracted various celebrities and members of royalty over the years. One notable royal who ski in Zermatt is William and Kate, princes and princess of Wales.
But unique to Zermatt is its status as a car-free zone, emphasising eco-friendly travel. Visitors typically arrive by train and explore the town on foot or by electric vehicles. This commitment to sustainability enhances the town’s charm and preserves its natural beauty.
Indeed, the confluence of esteemed personalities and a commitment to sustainability creates an ideal setting to embrace the Loro Piana lifestyle.
Maybe you also want to read – 7 Great Ski Destinations in Europe
Photos courtesy @LoroPiana