The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in

The 15 most influential women in the fashion industry 

Some of the most influential and powerful women in the fashion industry.

Although fashion has been aimed at women since its beginning, the main big players in the industry have been men. Nevertheless, women have played an important role in the fashion industry throughout the ages, with influential designers and powerful entrepreneurs. Jeanne Lanvin, Madeleine Vionnet, Coco Chanel, and Mary Quant, for example, revolutionised the way women

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the

Led Light Therapy: what does celebrity facialist Teresa Tarmey say?

Woman relaxing with a LED light mask on her face.

I bet that seeing celebrities undergo the strangest beauty treatments in an endless quest for perfect and ageless skin doesn’t surprise you anymore, does it? Read what the celebrities facialist Teresa Tarmey has to say about LED light therapy. And discover why the beauty treatment she uses on Kate Moss, Trinny Woodall and Sienna Miller rejuvenates the

Valentine’s Day Ideas: Say I Love You With 10 Beauty Products 

collage with the best Valentine's Day gift ideas for him and her.

Valentine’s Day is just around the corner, and like many of us, you’re probably trying to find gift ideas that express those three magic words. Of course, flowers and chocolates are lovely presents, but this year, we want you to go the extra mile and really impress your better half. So, forget the cute Teddy

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she

23 French fashion brands under the radar you need to know. French-Girl style.

Shop of one of the little-known French brands flying under the radar.

As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits

Major AW22 trends from Paris, Milan and NY Fashion Weeks

collage with trendiest looks from the all runways of AW2022

You must be as eager as we are to get new pieces and update your wardrobe for next season. But make sure you do it with an eye on the trends we’ll be wearing at the end of 2022 and in 2023. Of course, with so many Fashion Weeks to keep up with, it can

Princess Diana’s current ’90s looks Style inspiration.

Princess Diana smiling in the '90s.

Although known to be shy, the late Princess of Wales, who died on August 31st 1997, was not afraid to dare and try new styles when it came to fashion. She was a trendsetter ahead of her time. This is why almost three decades later, her style is still current and we would definitely wear

The key pieces on sale for summer and fall

Whether you are the last-minute shopper type or want to prepare your wardrobe for next season, we’ve got your back. That is, we went thoroughly through all our favourite online shops and brands to find the best and chicest pieces on sale that you can wear in your summer vacations or the fall. Of course,

This summer’s most beautiful colours for your nails

Woman wearing one of Chanel's nail polish collection with the most beautiful colours for summer.

Truly stylish women know that beauty lies in the details, hence nothing happens by chance when putting together their outfits, including the colour of the fingernails. Beautifully manicured hands elevate any look, making the most basic white t-shirt look luxurious. This is why we love the new Chanel nail collection The Sky, The Sun and

Victoria Beckham Pre-Fall 22: 5 hacks to refresh your wardrobe 

Four Pre-Fall 22 looks showing Victoria Beckham styling hacks.

Taking a closer look at Victoria Beckham Pre Fall 22 runway collection, we spotted five great styling hacks that you can start using to refresh your wardrobe. The British singer-turned luxury fashion designer presented her usual sleek and minimalist garments, adding a touch of sexiness for the next season. Beckham explained, “I want to bring

8 Fashion trends and pieces inspired by the charm of Latin women Bold and fun.

Woman wearing a Carolina Herrera dress with frills and polka dots.

As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in

Why stylish girls have swapped jeans for button-down skirts this summer

Collage with this summer best button-down skirts

It’s official; this summer, stylish girls have swapped jeans for button-down skirts, and there are several reasons why these skirts have become the go-to street-style look of fashion-savvy women. So, instead of denim trousers and shorts, consider wearing the super flattering button-down skirts, whether in mini, midi or maxi length. Our editors choose independently all

#CloseEyeOn – We’re in love with the jewellery brand Pearl Octopuss.y

An arm wearing several jewellery pieces from the Scandinavian brand Pearl Octopuss.y

As you may already know, we, at Notorious, are fans of Scandinavian fashion and we love jewellery, hence every time I see a new piece by the Danish brand Pearl Octopuss.y, I’m absolutely delighted. The bold, statement baubles unite the Nordic coolness and the opulence of sparkling crystals and oversized pearls. And, besides being fabulous,