Sophie Fontanel, the French Instagrammer we all love.

French Journalist Sophie Fontanel taking a selfie like a real influencer

With 163k followers on Instagram, the 56-year-old Sophie Fontanel is one of the coolest fashion journalists and Instagrammers there is. Sophie Fontanel’s style Fontanel’s style is at the same time feminine and boyish, free and fresh, a kind of Katharine Hepburn with a street-style attitude if you know what I mean. On top of that, she has

Get the look of the new single of J-Hope, “Chicken Noodle Soup”

Korean rapper J-Hope dancing in his new video Chicken Noodle Soup

Photo via YouTube  Big Hit Entertainment The latest viral hit on the web is the new single of the Korean rapper j-hope, “Chicken Noodle Soup”. Over the weekend, the catchy song and fun choreography have become the number one Twitter in Austria, Germany and most of Europe. Check the hashtag #ChickenNoddleSoup. On another social media platform,

Bandana Tewari, Gandhi and sustainable fashion

Bandana Tewari in a TedTalk about Gandhi and sustainable fashion

The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most

French it-girls, the new Brigitte Bardot and Jane Birkin

french girl sitting on the terrace of her apartment in Paris

Paris, the city of lights, capital of Haute Couture, and the place of the dreamy French it-girls. Paris is also home to the super chic Inès de la Fressange, Jane Birkin and Caroline de Maigret, who embody this aspirational charm. Parisian girls are known for their effortless chicness and coolness. Today, the new Jane Birkins

6 new French jewellery designers to buy now

During PFW, all eyes are on fashion in Paris, which made me think about what is happening in the French capital, in terms of jewellery design. The first French jewellery designers that come to mind are, naturally, houses as such Cartier, Chaumet, Boucheron, Van Cleef & Arpels. But apart to these heritage names, there is

Denim trend Fall 19. The new denim!

fahiionista during milan fashion week wearing a cashmere turtleneck pullover, camel coat and a distress jeans

Street style during Milan Fashion Week -SS20. Photo via Shutterstock. To get you stylishly ready for Fall 19, we’ve talked about many fashion trends and must-haves but what about denim? What kind of denim should you wear now? If there is one staple we cannot live without, that’s our beloved pair of jeans. Actually, since

Street Style: Milan Fashion Week Chic style inspiration.

fashionista coming out from a car wearing a blue dress from Prada AW19-10 collection

All inspiration to pimp your wardrobe is in the street style of Milan Fashion Week. What a feast for your eyes! The first news is that Gucci was again the highlight of the Milan Fashion Week with a spectacular show. The brand is preparing a change, the next step in terms of design. According to

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent,

We talked about Fairmined Gold at Skrein Jewellery in Vienna There is sustainable gold.

two wedding rings made with fair gold by Skrein Jewellery in Vienna

I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and

10 fall/winter new looks you want to know

Gif showing the best moments in the runway Fall/Winter 2019

If you’ve been following the catwalk shows and are a bit lost with so many different trends, here you’ll find the 10 most important Fall/Winter new looks. They are the key points to make your life – and fashion choices – easier! Among the most varied styles presented during fashion weeks for next season, that

Best street style during London Fashion Week

famous instagram dolly_pawton, the dog, sits at a restaurant table in London in front a big plate of fish and chips

The fashion caravan arrived in London, bringing fashionistas, models, designers, fashion lovers, and of course, the best street style photographers! What happens in the streets around the fashion shows and fashion events is still the best inspiration for what we will be wearing next. London, specifically, is a city with an essential history of street

Check Miu Miu Fall 2019 film campaign With Haley Biber.

The new Miu Miu Fall Campaign starring Hailey Bieber

The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and

Interview with German fashion designer Marcel Ostertag "All clients are really happy when wearing Marcel Ostertag."

Interview_with_German_Fashion_designer_Marcel_Ostertag

We interviewed the German fashion designer Marcel Ostertag in Vienna, on the occasion of the MQ Vienna Fashion Week. He talked about Central Saint Martins School, fashion business, the creation process, and his Spring and Summer 2020 Collection. Enjoy it!

Transitioning Your Wardrobe from Summer to Autumn We dream with an all year round wardrobe

Transitioning_your_wardrobe-from_Summer_to_Autumn

Style savants, rejoice! With summer nearing its end, autumn — a.k.a. fashion’s most exciting season — is just around the corner. However, before you start donning your beige trench coats and tartan scarves, it’s important to prepare for the transitional climate first. As we all know, August is a tricky time when the weather and

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than

All leather outfits a trend that you can easily copy Fall/Winter.

Three fashionistas wearing the all-leather trend outfit that emerged from many fashion week street style

Fall 2019 started with a trend that we can easily copy because is more about styling than buying a totally new wardrobe. We are talking about the all-leather trend we saw on Tod’s, Alexander Wang, Proenza Schouler and Nanushka’s A/W catwalks. This Fall 2019 trend also emerged strongly in the streets of the most influential

Have a look at Miu Miu dinner in Venice Who were there?

poster with the invitation to Miu Miu Dinner in Venice- video with celebrities invited

Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other

Fashion Pact presented at the G7 in France!

Emmanuel Macron, Stella McCartney, François-Henri Pinault, and Miuccia Prada sign the G7 Fashion Pact.

The fashion world made the news during the G7 Summit, hosted this year by President Emmanuel Macron in Biarritz, because of the presentation of the Fashion Pact. What is the Fashion Pact This pact aims to set concrete objectives for reducing the impact of the fashion industry on the environment. It will focus on three

Bernadette, the mother-daughter luxury silk dresses label

Mother and daughter, the duo designers behind the fashion brand Bernadette

Bernardette and Charlotte De Geyter. Photo courtesy of Bernadette. Ever thought that working with family was complicated? Well, think again; the mother-daughter duo Bernadette and Charlotte De Geyter will prove you wrong. With their fashion brand “Bernadette”, they have already skyrocketed to success in just over a year and a half! Based in Antwerp, mother

The basic Fall pieces for all ages and budgets

fashionista in the streets of milan fashion week wearing a all-beige basic pieces for fall

The trends for the Fall season are inspiring, and we are looking forward to wearing the luxurious fabrics and beautiful colours we saw on the runway. But now it’s also a time to wear those basic Fall pieces you probably already have in your wardrobe. And from what we’ve seen on Instagram and in the

H&M is opening the largest flagship store in Austria

The new H&M flagship store in Austria

Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors.  The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So,

The best from runways men AW 2019

These are very interesting times for menswear fashion, never before have men had so much freedom to choose among the most diverse styles, from the über-dandy men’s street style in Florence during Pitti Uomo, to experimental, futuristic and bold looks in London and Paris and Milan Fashion Weeks. So we’ve selected from the best runways