New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion

Top list of the best vintage shops in Paris

Pia, daughter of selma von schonburg, in paris while hunting for the best vintage shop in paris

The fashion editor of Notorious Mag, Selma von Schönburg, is spending a year in France. And most of the time, in Paris. Tough life, Selma. With a notebook in one hand and a pile of bags in the other, Selma and her daughter Pia have created a top list of the best vintage shops and

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on

13 best secondhand shops in Vienna Top list addresses.

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row.

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days,

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an

October capsule wardrobe: what to wear to the office.

Collage with a proposal outfit for a capsule work wardrobe - Scandinavian style

October is the month we finally recognise that the cold is coming and that summer has become next year’s dream. But it’s also the month when our wardrobe gets more interesting with winter’s new clothes and colours. That’s why we bring you five autumn ideas to wear to the office. Here’s all you need for

Major AW22 trends from Paris, Milan and NY Fashion Weeks

collage with trendiest looks from the all runways of AW2022

You must be as eager as we are to get new pieces and update your wardrobe for next season. But make sure you do it with an eye on the trends we’ll be wearing at the end of 2022 and in 2023. Of course, with so many Fashion Weeks to keep up with, it can

Princess Diana’s current ’90s looks Style inspiration.

Princess Diana smiling in the '90s.

Although known to be shy, the late Princess of Wales, who died on August 31st 1997, was not afraid to dare and try new styles when it came to fashion. She was a trendsetter ahead of her time. This is why almost three decades later, her style is still current and we would definitely wear

Victoria Beckham Pre-Fall 22: 5 hacks to refresh your wardrobe 

Four Pre-Fall 22 looks showing Victoria Beckham styling hacks.

Taking a closer look at Victoria Beckham Pre Fall 22 runway collection, we spotted five great styling hacks that you can start using to refresh your wardrobe. The British singer-turned luxury fashion designer presented her usual sleek and minimalist garments, adding a touch of sexiness for the next season. Beckham explained, “I want to bring

Miuccia’s friends at Miu Miu Tennis Club in St Tropez

the who is who at Miu Miu tennis club in St Topez

In the middle of this summer with frightening temperatures, Miu Miu invited a list of friends for the inauguration of the Miu Miu Tennis Club in St. Tropez. Obviously, it’s a fake tennis club, but the location was the setting for the presentation of the Autumn/Winter 22-23 collection. Miuccia’s friends were welcomed on a retro-style

Hot fashion trend – mini playsuit à la Marion Cotillard Love or hate?

Marion Cotillard at Cannes Film Festival.

We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening

The Handbag Clinic: A longer life for your luxury bag. Restore & revamp.

Red Gucci bag in detail under a glass magnifier

Buying a new luxury designer bag is always a treat, but more than that, we love taking good care of the ones we already have to give handbags a longer life. And the good thing about luxury totes, like Chanel, is that they can last a lifetime and even be passed down to the next

Clogs – The only shoe trend I want to wear in spring 22. Footwear craze.

Judith Bradl wearing the clogs that are the best spring 22 trend.

If I had to choose to wear only one footwear style this season, it would definitely be clogs, a shoe trend from the ’60s and ’70s that started making its way back to the runways last year thanks to Hermès and has become a massive spring 22 fashion craze. The Scandinavian sabots with chunky wooden

The best-dressed wedding guest 18 style ideas.

Elle Fanning is a style inspiration for he best-dressed wedding guest.

After a long wait, weddings are finally back, and we couldn’t be more excited about being able to take part again in these happy celebrations of love, and, of course, the joy of finding the perfect outfit for you to wear and shine in style among the best-dressed guests! Whether it’s a formal wedding in