We dug out the best pieces from H&M for you

collage with the best pieces we dug on hm

Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go,

Our answer to Christian Louboutin and feminists About high heels.

Model wearing Christian Louboutin towering high heeled pumps with the brand's signature red soles.

Christian Louboutin came to the defence of high heels a few days ago, after feminists declared that high heeled shoes oppressed women. This statement has caused mayhem among women and shoe-lovers. As expected, it has stirred up a discussion that’s been around for a while now.  Christian Louboutin’s opinion Shoe king Christian Louboutin says high

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year.

Hurry; H&M’s Spring ’20 Studio Collection is out Get yours before they're gone.

The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news.   The 45 pieces of H&M’s Studio Collection are

A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s

McQueen, the documentary about a fashion legend Long live McQueen!

Fashion designer Alexander McQueen is subject of a documentary by Netflix

It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the

Paris Haute Couture: A look at the latest Dior Jewellery Collection Haute Jewellery.

model wearing two rings and one earring from the Gem Dior collection by Victoire de Castellane.

As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted

Spanish brands we are in love with There's life outside Zara.

We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is

MOB Industries: Barrier-free fashion for everyone A Viennese idea!

Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are

Not Just Zara: Unveiling the Colours of Spain with Bimba y Lola

Model carrying a red bag from Spanish brand Bimba y Lola from 2019 collection

When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion

Get to Know Jewellery Designer Sabine Getty Rainbow queen.

portrait of Sabinne Getty wearing a blue dress and a star eaaring from her 2018 collection

Have you already heard about jewellery designer Sabine Getty? If you aren’t in the front row of major fashion shows or partying on luxurious boats with A-list friends, probably not. But socialite Sabine Getty is becoming one of the most important new generation jewellery designers. View this post on Instagram A post shared by Sabine

Notorious talked with Michael Michalsky At Vienna Awards for Fashion and Lifestyle.

Fashion designer Michael Michalsky between two models

The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an

Mango collaborates with Leandra Medine aka Man Repeller

Leandra Medine walking in the streets of New York wearing her creation for Mango

Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style.

The ’90s Giorgio Armani and Donna Karan style is totally now!

Photo by Peter Lindbergh for Donna Karan Campaign from the 90s

To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes,  turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m

A chat with ECCO’s Creative Director Liam Maher

Liam Maher, ecco's creative director, shows ECCO VITRUS™ MONDIAL collection

Last week we went to Zurich for a special occasion. ECCO Shoes invited us over to a gentleman’s evening to celebrate ECCO VITRUS™ MONDIAL, Ecco’s first formal shoe collection.  The breakthrough collection combines sleek design with lightweight comfort innovation. During the presentation,  we took the opportunity to ask the Creative Director, Liam Maher, about what

Reinventing Jean Patou; French couture at affordable prices!

New Patou collection, presenting in a photoshoot with a model seating on a chair wearing denim pants and red pullover

One of the most delightful surprises of Paris Fashion Week was the comeback of Jean Patou, a luxurious couture house that had been almost forgotten for thirty years. Now part of the LVMH group, Patou is headed by French designer Guillaume Henry who says: “Do we need Patou to be another expensive heritage house when

Paco Rabanne is a hot brand again, and who is behind it?

Collage of Paco Rabanne Fall/Winter 19-20 collection, model wearing black silk skirt and black silk top

“My job as a designer is doing something where you can see the love and the work”, says Julien Dossena, the designer behind the fabulous Paco Rabanne Fall 2019 collection. Paco Rabanne was known as French fashion’s “enfant terrible”, and became famous in the 60s with his futuristic chainmail looks. Almost 60 years later, the

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent,

Check Miu Miu Fall 2019 film campaign With Haley Biber.

The new Miu Miu Fall Campaign starring Hailey Bieber

The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and

Have a look at Miu Miu dinner in Venice Who were there?

poster with the invitation to Miu Miu Dinner in Venice- video with celebrities invited

Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other

Bernadette, the mother-daughter luxury silk dresses label

Mother and daughter, the duo designers behind the fashion brand Bernadette

Bernardette and Charlotte De Geyter. Photo courtesy of Bernadette. Ever thought that working with family was complicated? Well, think again; the mother-daughter duo Bernadette and Charlotte De Geyter will prove you wrong. With their fashion brand “Bernadette”, they have already skyrocketed to success in just over a year and a half! Based in Antwerp, mother

H&M is opening the largest flagship store in Austria

The new H&M flagship store in Austria

Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors.  The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So,