Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan
“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label
If you think of Austria, you think of Schnitzel, for sure. But besides eating, we are the best at skiing, and this is why watchmaker Breitling teamed up with winter sports legends Thomas Morgenstern, Anna Veith and Stefan Kraft as ambassadors for the presentation of the new Breitling Endurance Pro. Notorious went on a helicopter
Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at
Excellent news for minimalist fashion lovers; the iconic Jil Sander is coming back this fall in a new collab with Uniqlo. After an 11-year hiatus, the German fashion designer returns to the Japanese retailer to restart her Uniqlo +J, which existed from 2009 to 2011. Perfect timing Known for her minimalist style and refined understatement,
Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian
Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you
As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro
Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in
As Matthew Williams becomes the new Creative Director of the French couture house Givenchy after Clare Waight Keller, we celebrate the close relationship of Hubert de Givenchy and Audrey Hepburn, his muse, and the fabulous looks he created for her movies. How it all began The Count Hubert Taffin de Givenchy first met Audrey Hepburn
I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see
Being a woman, we are pretty sure you are as obsessed with shoes as we are, which is absolutely alright since many of the shoes we wear are works of art that belong in Museums! Footwear designers have created over the years shoes that have changed fashion and marked eras. These historical models are now
Design and fashion lovers cannot miss the exhibition Thierry Mugler: Couturissime, showing more than 150 outfits from the visionary couturier at the Kunsthalle München in Germany. David Bowie, Diana Ross, Celine Dion and Lady Gaga are some of the stars who’ve worn Thierry Mugler. More recently, we saw Cardi B and Kim Kardashian in his
There is one dress from Copenhagen Spring/Summer 2020 that is making waves since last winter when fashion week hit the Scandinavian capital. The beautiful dress from Danish designer Cecilie Bahnsen has been popping up on our Instagram feeds, for months. The Danish influencers are wearing the doll-like dress since last season. Which means, fast fashion
Apparently, nothing can stop fashion designer Mary Katrantzou. Neither a virus nor pessimist feelings about the future of fashion. The Greek designer has just launched a new collection, amid all the uncertainties that we are living now. Under the name Mary Mare, this is the first seasonless collection of Mary Katrantzou, which is more affordable,
Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven
One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we
At the very beginning of the Coronavirus crisis in Austria, we opened Notorious-Mag online shop for local brands that do not have an online shop or have small e-commerce. More than 20 brands reached out, and little by little, we are putting these products on air. We don’t have any financial return on this action,
Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already
The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur.
Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer
Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women,
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before