The Auction, the elegance of the Church’s shoe men collection 

Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer?  Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker

Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The

Quilted coat trend: perfect if you’re not a big puffer-coat fan Sleek and warm.

Stylish fashion-show goer wearing the winter quilted coat trend.

Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the

Great finds at Mango menswear Put them on your gift list.

Men wearing the best finds from Mango menswear; tartan coat and ocher bag.

The cold has definitely arrived, and the high street label Mango has plenty of winter staples for men. To make your life easier, we went through all the available Mango menswear items and selected some great finds. We chose timeless and smart-casual pieces that will last several seasons and are affordable but look high-end. Additionally,

Kirin, cheerful fashion to put a smile on your face Korean style.

Model wearing faux-fur coat and hat in cheerful colours, by the Korean fashion label, Kirin.

Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of

The winter long boots for tall and petite women Viva the '70s.

Like it happens every autumn, ankle boots become our number one footwear choice, for obvious reasons. But this year, as temperature goes down, boots are getting taller. In fact, we’re seeing a comeback of long boots for winter 2020, a trend not only for tall women but also for petite ones. Whether in leather or

Lockdown 2: looking for the chicest cosy outfits Stay home.

portrait of a family at the garden together during the lockdown, showing how to survive this period without loosing style and elegance.

If there’s one thing we learned from the coronavirus lockdown, it’s that we want clothes that are both comfortable and stylish. Working from home in pyjamas or old t-shirts is depressing in the long run. So, as we start lockdown 2, we want to make sure we have the chicest cosy outfits we can find.

M Missoni goes sustainable with Margherita Missoni Pre-Fall 2020 collection.

Model wearing a knitted cardigan from M Missoni pre-fall 2020 collection.

The Italian luxury fashion house Missoni is going sustainable with its M Missoni line, and we just loved the pre-fall 2020 collection.  The designer Margherita Missoni is the third generation of the fashion empire Missoni. This iconic label is known for its colourful knitwear. Last year, the mother-of-two re-launched the M Missoni line, which was

Here’s why you should wear shimmer and sequins this season Despite the pandemic.

Woman wearing a tartan coat and top with shimmer sequins

Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear

Velour tracksuits are coming back Hello, the Noughties.

Collage with several velour tracksuits that are back this year.

Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after

6 clever ways to wear the trends for fall Update your wardrobe with few items.

Stylish woman wearing a puffy outwear and a pullover and matching bag in bright green, one of the fashion colour trends to wear in fall 2020.

Before you hit the stores and try on all the fantastic new arrivals, check six clever ways to wear the top trends for fall 2020. Of course, not all trends suit everyone the way they were presented on the runway. So it’s important to know how to wear the fall trends before jumping on the fashion wagon.

New ways to wear and update your classic sweaters Styling tricks for fall.

Fashionista during CPHFW shows one of the new ways to wear sweaters and update your cardigan this fall.

We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However,

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several

A/W 2020 key pieces: the new looks and styling you must know Refresh your fall wardrobe.

Key pieces from AW20 from miu miu, michael kors and salvatore ferragamo runway

A/W 2020 key pieces will be a bit different than what fashion designers had in mind when they presented their fall/winter collections in February. Nobody could have predicted, at that point, that we would go through a pandemic like Coronavirus. But since lockdown changed our lives completely, the way we dress – and the way

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put

33 affordable items that look like designer pieces The best in fast fashion.

Caro Daur, German model and influemcer, wearing a silk foulard on the head, sunglasses and gold hoops_Street Style Fashion Week Milan

Now that life is slowly getting back to normal; we’re sure you’re looking forward to dressing up to go to the office or meet your friends again. So it’s time to refresh your work outfits and update your fall wardrobe. By paying attention to the fall trends, you can find affordable pieces with hot design