Clogs – The only shoe trend I want to wear in spring 22. Footwear craze.

Judith Bradl wearing the clogs that are the best spring 22 trend.

If I had to choose to wear only one footwear style this season, it would definitely be clogs, a shoe trend from the ’60s and ’70s that started making its way back to the runways last year thanks to Hermès and has become a massive spring 22 fashion craze. The Scandinavian sabots with chunky wooden

Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky

20 Must-Have Styling Tricks for AW23-24

Styling Tricks for AW23-24 -carolyn bessette kennedy

Notorious is hot on the heels of the trends you absolutely need in your wardrobe for AW23-24. Sure, we’ve already chatted about the game-changing colours and shoes. But that’s just the tip of the iceberg. We’ve also sifted through the cream of the crop from fashion weeks in London, Milan, and Paris. But, drumroll please,

A brief history of the Wellington boots

Hunter model sitting on the roof top wearing a transparent rain coat and a rubber boot

In the video above, we tell you the history of the Wellington boots. Where the name comes from, when and how it became fashionable. The Wellington boots, or just Welly, have been an enduring fashion icon for quite a while. It became a must-have shoe for the countryside, on walks and hunts. The late Queen Elizabeth

Shoe Trends AW 23/24 – The Ultimate Guide Before Snagging Your Autumn Boots

collage with the runway looks from Celine, Dries van Noten and Stella McCartney showing the shoe trends AW 23/24

Shoes aren’t just a footnote; they’re the game-changers when it comes to shifting your wardrobe from summer vibes to fall chic. And let’s not forget about winter. The world of footwear is ever-evolving, but there are always those killer styles that stand out each year. That’s what we’re diving into today: the must-have Shoe Trends

Top Picks from Bimba y Lola Sales: Transition from Summer to Fall

Collage with a foulard and a model wearing a pearl necklace with a pink glitter bear-all pieces from Bimba y Lola Sales

While I absolutely revel in the sensory delight of shopping in stores – touching the fabric and slipping into new outfits – my true retail therapy takes place online. I’m a bona fide e-commerce addict, scoring treasures from across the globe that aren’t readily available in my city or country. A few years back, I

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a

8 Style Hacks for a Summer Like No Other 

Model sitting on a chair on a terrace enjoying summer, wearing a blue dress from the brand And Other Stories

Get ready for an exciting summer filled with optimism, vibrant hues, and positive energy. We understand that keeping up with fashion trends can be daunting, so we’ve curated a helpful guide featuring 8 essential style tips for summer to keep you cool during the heatwave. And remember, the top accessory you need is a captivating

There’s a perfect sandal for each type of summer dress 

Woman wearing the best strappy sandals for summer dresses.

Dresses are the most important pieces in a summer wardrobe. And fashion offers us many different styles of dresses, covering diverse trends. For example, the comfortable midi-length peasant dress is just as trendy as the frilly mini dress, typical of the 90s. And each of these dresses goes perfectly with a type of sandal. You’ve

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and

The Spring Jacket you want according to TikTok

Collage with the viral spring jacket from Mango on TikTok

Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of

The Lyst index: the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe.

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe

23 French fashion brands under the radar you need to know. French-Girl style.

Shop of one of the little-known French brands flying under the radar.

As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits

The key pieces on sale for summer and fall

Whether you are the last-minute shopper type or want to prepare your wardrobe for next season, we’ve got your back. That is, we went thoroughly through all our favourite online shops and brands to find the best and chicest pieces on sale that you can wear in your summer vacations or the fall. Of course,

Why stylish girls have swapped jeans for button-down skirts this summer

Collage with this summer best button-down skirts

It’s official; this summer, stylish girls have swapped jeans for button-down skirts, and there are several reasons why these skirts have become the go-to street-style look of fashion-savvy women. So, instead of denim trousers and shorts, consider wearing the super flattering button-down skirts, whether in mini, midi or maxi length. Our editors choose independently all

Summer outfits inspired by our favourite cocktails Bottoms up!

collage with yellow floral dress, yellow swimsuit, a straw bag and pastel green slippers inspired by the colours of a marguerita cocktail

As summer approaches, bringing us sunny days, it also brings all sorts of outdoor events like garden parties, tennis tournaments, regattas, and horse races, not to mention street parties. At the Platinum Jubilee Street Party in Vienna last week, sipping a delicious Pimm’s brought me memories of the colourful outfits and fabulous OTT hats at

4 retro airport looks that are absolutely timeless Travel in style.

Woman wearing a retro and timeless airport look.

So, you’re ready to travel. Your suitcase is packed; you have your ticket and passport. Now, you just need to pick the right outfit for the trip. First, of course, comfort is a must, especially on long flights. But you don’t want to look like you are in your pyjamas. So, get inspired by these

Hot fashion trend – mini playsuit à la Marion Cotillard Love or hate?

Marion Cotillard at Cannes Film Festival.

We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening

Wanderlust – How to pack light for a gap year.  Or grey gap year.

black skirt, striped pullover, black top, nike sandals, green high heels- collage with versatile pieces to pack light for a gap year travel.

Around May and June, several young people will take a gap year and travel before starting university. Additionally, there’s a new phenomenon that’s been growing, a micro-trend, if you will, called the grey gap year. In short, retired couples are taking long-haul trips for extended periods. This is because their children have already left the

The 10 Mother’s Day gifts for fashionable mums Ageless and cool.

Fashionable mother putting on her sunglasses.

As Mother’s Day approaches, many of you are still in the dark, thinking about the best way to show your love for your mum and find the perfect gift to brighten her special day. And since women over 40 and 50 are trendier than ever, we selected the ten best Mother’s Day gifts for fashionable

The must-have green apparel & accessories to wear now Update Spring 2022 looks.

Woman wearing green apparel and accessories trend at Fashion Week.

Fashion designers, fashionistas, and trendsetters agree on one thing: green is the must-have colour of Spring and Summer 2022. From the Fashion Week SS22 runway shows in Milan, London, and Paris, to the street style in the coolest cities, we see the most stylish women embracing the bright green trend and wearing the uplifting hue