A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s

Mode Suisse Edition 16 The highlights. 

Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss

McQueen, the documentary about a fashion legend Long live McQueen!

Fashion designer Alexander McQueen is subject of a documentary by Netflix

It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the

Fashion Lovers, this exhibition in Vienna is for you SHOW OFF. Austrian Fashion Design.

collage showing designs from Helmut Lang and Arthur Arbesser who are being exhibited in MAK, Vienna

Although Vienna may not be known as a fashion metropolis, those interested in fashion should have an eye on this historic city and the exhibition SHOW OFF. Austrian Fashion Design.  From February 14th, 2020, MAK, Vienna’s Museum of Applied Arts, presents SHOW OFF. Austrian Fashion Design. the most outstanding contemporary fashion designs made in Austria.

Diversity and Alterity at the Vienna Awards 19

“Fight Grey” was the motto of the Vienna Awards 19, that celebrated their 10th anniversary at the beautiful Welt Museum on November 6th. The organizers from Glam Communications brought together national and international stars under one roof to celebrate diversity and otherness in a truly glamorous and fashionable atmosphere and, of course, to hand over

Notorious talked with Michael Michalsky At Vienna Awards for Fashion and Lifestyle.

Fashion designer Michael Michalsky between two models

The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an

In our humble opinion, the best street style is the Seoul Fashion Week!

Korean street style fashionista wearing a animal print hat during Seoul Fashion Week

The 2020 S/S Seoul Fashion Week may have just finished, but we’re still obsessing over the incredible street-style looks in the streets of South Korea’s capital. Korea has become a significant influence in the past years, not only with their colourful street style fashion but also the Korean cosmetic industry and K Pop music. K

Woman crashes Chanel’s runway at PFW but Gigi Hadid saves the show.

Gigi Hadid escorts Marie S'Infiltre off the runway and saves Chanel's show.

Everybody is talking about how the American model Gigi Hadid saved Chanel’s runway show during Paris Fashion Week SS20. But what exactly has happened? French Comedian and Youtube prankster, Marie Benoliel, AKA Marie S’infiltre, who has 194.000 followers on Instagram, hopped onto the Grand Palais catwalk. She stormed the last moments of Chanel’s runway during

Bandana Tewari, Gandhi and sustainable fashion

Bandana Tewari in a TedTalk about Gandhi and sustainable fashion

The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most

We talked about Fairmined Gold at Skrein Jewellery in Vienna There is sustainable gold.

two wedding rings made with fair gold by Skrein Jewellery in Vienna

I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than

Fashion Pact presented at the G7 in France!

Emmanuel Macron, Stella McCartney, François-Henri Pinault, and Miuccia Prada sign the G7 Fashion Pact.

The fashion world made the news during the G7 Summit, hosted this year by President Emmanuel Macron in Biarritz, because of the presentation of the Fashion Pact. What is the Fashion Pact This pact aims to set concrete objectives for reducing the impact of the fashion industry on the environment. It will focus on three

H&M is opening the largest flagship store in Austria

The new H&M flagship store in Austria

Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors.  The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So,

Fashion Editorial with contortionist Nina Burri

When you put together a contortionist, a stylist and a photographer in the same room, you can be sure you are in for a real treat! Keep reading to see the amazing result of this fashion editorial with contortionist Nina Burri. The Berlin-based talented trio shot a fashion editorial for Notorious with images full of

What happened this week while we were having manicure.

we were having manicure

This week is full of great music and fashion. As we told you before, Copenhagen Fashion Week is one of the coolest fashion weeks. We loved seeing what the Scandinavian designers showed from the 6th to 9th August. In the birthplace of Mozart, the Salzburger Festspiele is going strong. The festival started on 20th July

Ariana Grande is the new face of Givenchy

illustration like a shade of the face profile of Ariana Grande

Givenchy’s creative director, Claire Waight Keller, announced that singer Ariana Grande is the new face of the French fashion house. Before the announcement, the luxury French fashion house tried to create a little suspense on Instagram with short teasers showing Ariana’s silhouette with her signature ponytail and asking their almost 13m followers who she was.

How German and Austrian women go shopping

Although they both speak German and favour classic styles, Austrian and German women have quite different shopping habits. Interestingly, even being the largest European economy, Germany spends less than Austria on clothing and seems more interested in practical casual wear than trends. Keep reading to know more about how Austrian and German women go shopping.

Can you be trendy AND sustainable?

One of the most pressing questions in today’s fashion world is: can you be trendy AND sustainable at the same time? As you know, sustainable, eco-friendly and ethically-made clothes usually cost more than fast fashion brands. You can be sure that any brand selling very cheap garments must have cut the costs somewhere in its production.