All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur.

Next in Fashion, the Netflix series to watch now Spend quarantine with Alexa Chung.

Tan France and Alexa Chung host the Netflix reality competition Next in Fashion

Thanks to Next in Fashion, you can spend quarantine with the BFF everyone would love to have, Alexa Chung. The Netflix series, hosted by the British it-girl-turned-designer and the Queer Eye’s Tan France, is a reality competition perfect for binge-watching during Coronavirus times. In each episode, Tan France and Alexa Chung present a new theme

6 Influencers outfit ideas to stay home Working from home like a Pro.

Fashion influencer wearing oversized yellow turtleneck and Gingham trousers; a relaxed but stylish outfit to stay home

With social distancing and self-quarantine in vigour in many countries, working from home is almost mandatory, so here are some outfit ideas to stay home inspired in six Instagram influencers. As tempting as it may seem, don’t fall into the trap of spending your days in your old sweatshirts and PJs. Although you’re confined home

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women,

The items we’ll be wearing this year Wear now, before anyone else

Blanca Miro during PFW wearing a minidress over a polo shirt, one of the items we'll be wearing this year

We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a

Meghan Markle’s looks before Megxit inspired us to wear these colours.

Meghan Markle wearing a green outfit and Prince Harry wearing a blue suit during the last official event before they move to Canada

All eyes were on Meghan Markle as she and Prince Harry carried their last public royal engagements before officially stepping down as Senior Royals. The Duchess of Sussex went out with a bang thanks to the carefully chosen Megxit wardrobe. Meghan looked impeccable in each appearance, wearing bold colours that scream “Non, rien de rien,

The vintage jewellery we are buying on Etsy

Christian Lacroix vintage brooche

Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair,

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go,

The white shirt Guide for Spring 2020 Timeless and chic.

Stylish fashion show-goer wearing a white shirt and a Fendi handbag during Milan Fashion Week.

A white shirt is the ultimate effortlessly chic staple one must have in the wardrobe. Think of any truly elegant woman and you’ll see her in a crisp white shirt. From Hollywood divas and royals like Katherine Hepburn and Caroline de Monaco to fashion designers like Carolina Herrera and Victoria Beckham, the white shirt gives

We found the best spring shoes with up to 50% discount On Net-A-Porter.

street style photo showing a detail of a woman wearing slim black jeans and Bottega Veneta mules

Spring is just around the corner and, luckily for you, we found some fab spring shoes with up to 50% discount on Net-A-Porter. If you’re anything like us – and we know you are – you’re already dreaming about updating your spring wardrobe. So why not start by the most adored item in any woman’s

Little black dress, the staple we can’t live without The LBD, now and then.

The timeless little black dress is a must in anyone’s wardrobe; that’s one of the undeniable universal truths! As a matter of fact, the LBD works perfectly for any occasion, whether a cocktail party or office look. If you purchase something through the links in this post, Notorious-mag will get a commission. LBD Coco Chanel As you can imagine,

5 Instagram-approved 2020 sunglasses trends The shades you need.

Eva Geraldine wearing a straw hat and white sunglasses

There is one little accessory that can add tons of glam to any outfit, whether during Winter months or Summer; we’re talking about sunglasses trends, of course. As a matter of fact, you can dress up and update your wardrobe just by adding the right sunnies. But choose it wrong and you will ruin your

Office outfits inspired by London Fashion Week British fashion after Brexit and Megxit.

Woman wearing red blazer and colourful scarf and gloves, a comfortable office look.

As we enjoy the first London Fashion Week after Brexit and Megxit, we’re keeping an eye on the street style outside the runway shows, and prepared six office outfits inspired by London Fashion Week for you. As usual, the show-goers, fashion editors and influencers look fantastic and are an endless source of inspiration for the

The most romantic jewellery- Valentine’s Day Inspiration Let your love sparkle.

Vintage black and white photo of a couple romantically kissing

As the 14th February approaches, we can’t help dreaming of receiving some beautiful flowers or a box of chocolate. Alright, alright, who are we trying to kid? What every woman truly desires is a special gift that shows how much her sweetheart loves her: jewellery, of course! Love and jewellery By 1920, the mass production

Office outfits inspired by street style during Fashion Week 5 stylish looks for your work week.

Olivia Palermo during fashion week wearing an embroidered cape

Whether in Paris, New York, London or Milan, the street style during Fashion Week is a fantastic source of inspiration for office outfits. Fashion editors, models and fashionistas from all over the world gather for the runway shows looking fab, wearing the coolest and most on-point outfits. Here are some excellent inspiration and styling ideas

Office Outfit Inspired by New York Fashion Week Timeless and elegant workwear.

street style photo of a fashionista wearing a cobalt blue dress as inspiration for office outfit

New York Fashion Week kicks off today, and we’re looking forward to seeing what designers will present on the catwalk but also the street style during NYFW, which is always a fantastic source of office outfit inspiration. When we think of New York Fashion Week, the first that comes to mind is a woman who is

Jewellery trends to help you update your look for 2020 Bold and bright.

Collage with models showing the last trend for Jewellery for Spring 2020

The smartest way to update your look for 2020 without having to get a whole new wardrobe is by finishing your outfits with the right accessories, like pieces from this year’s jewellery trends. The jewellery trends that have made their way straight from the runways are real game-changers. In fact, these bold, bright and fun

Workwear inspiration from Copenhagen Fashion Week  Effortless chic and oh-so-cool!

Copenhagen Fashion Week A/W2020 is our favourite workwear inspiration because of the minimalist and sophisticated style of the Scandinavian girls. But what’s so special about them? Well, Danish girls are pros at mixing high street and luxury, feminine and masculine, chic and relaxed, putting together looks that are excellent inspiration for our office hours. The

6 affordable brands offering a timeless wardrobe To wear over and over again.

Collage with some affordable and timeless fashion

You may not believe it, but it is possible to build a sustainable capsule wardrobe with timeless yet affordable brands! Knowing where to shop and what to look for, you won’t need a small fortune to look chic and stylish all year round. If you purchase something through the links in this post, Notorious-mag will get a commission. 1

Are You Ready For the Ball Season? Because nobody parties like the Viennese.

So now that the year has officially begun, we must talk about something vital: we’re reaching the peak of Vienna’s Ball Season. The Austrian capital celebrates Carnival like no other, with more than 450 exuberant balls happening in various locations between November and March every year. The most famous balls Some of the most sought

The Lingerie Winter Trends You Need To Know Now Underwear to show off.

Underwear is not as hidden as it used to be, this is why this winter, the lingerie trends go hand-in-hand with fashion. Visible lingerie is a micro-trend for winter 2020, but not only. From what we saw in Chloé, Gucci and Burberry Spring 2020 runway shows, we’ll be wearing lace-trimmed slip dresses, bras and corsets over