The Lyst index: the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe.

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe

Emma Mackey is the new face of Casablanca AW 22 23. Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In

13 best secondhand shops in Vienna Top list addresses.

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe

Gigi Hadid x Guest in Residence and other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are

Kate Middleton chose head-to-toe camel for her latest outfit

Princess of Wales wearing a Max Co coat in Scarborough

During her latest public meeting in Scarborough, the Princess of Wales chose head-to-toe camel. Kate Middleton’s latest outfit further proves that she is the queen of monochrome style. Camel is a chic autumnal choice and a colour that elevates any outfit. Our editors select independently all products featured on Notorious-mag. However, when you buy through our

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row.

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days,

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an

October capsule wardrobe: what to wear to the office.

Collage with a proposal outfit for a capsule work wardrobe - Scandinavian style

October is the month we finally recognise that the cold is coming and that summer has become next year’s dream. But it’s also the month when our wardrobe gets more interesting with winter’s new clothes and colours. That’s why we bring you five autumn ideas to wear to the office. Here’s all you need for

23 French fashion brands under the radar you need to know. French-Girl style.

Shop of one of the little-known French brands flying under the radar.

As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits

Franca Sozzani’s wardrobe in exhibition and sale in Milan

Franca Sozzani wearing a green gown in a fashion event

Franca Sozzani, the legendary editor-in-chief of Vogue Italy, died in 2016 after being at the helm of Italian fashion for 28 years. And she left a void that to this day has not been filled. If you’re unfamiliar with Franca’s fashion style and are a vintage lover, here is an excellent opportunity. In September, Franca